Which Vdeesign Template is Right For You?

Have you ever had to select from a pile of gifts where every item on the list was something that you could use? How did that feel? Well, I bet it didn’t feel so good.

With Vdeesign templates, you have a long list of options to select. This variety may make it uneasy for you to choose what works best for you. With more than 30 premium templates to choose from, there is a tendency that the selection process is overwhelming.

In this article, we will examine the proper way to choose the right template (or combination of templates) to suit your brand needs.

What factors affect what i choose?

Brands like personalities are unique, and hence, you need to present them distinctly. This is why every brand needs to consider certain factors when it comes to choosing the right kind of template for any marketing.  These factors are the core determinants of a brand; they go a long way in differentiating one brand from its competitors.

When it comes to templates, the goal is to maximize the potential of the templates to represent your brand effectively. To do this effectively, you may need to make use of more than one template. You can improve the effectiveness of templates by combining the right models (we will consider this later in the article).

Below are 3 key factors that you need to consider when you are choosing the template that will most effectively represent your brand;

1. Brand Personality:  Your brand personality is a crucial factor in branding and subsequent marketing. Every brand needs to outline how to appeal to her target audience patiently. There are several aspects to your business, and you need to amplify these aspects properly to create a brand identity. The first step is to decide the values of your brand and identify your audience. Consistency is also pivotal when it comes to creating a brand identity. You need to commit to your strategy for the long term and consistently communicate your values. Your brand personality is a significant influence on the way you communicate i.e., your voice. After you have determined how you want your brand to appear, then you may proceed to create a unique 'voice'. This will be used to communicate your brand's identity. Lastly, it would help if you leveraged feedback from your target audience to further develop your brand personality.

2. Message: Another crucial factor that you need to consider when choosing templates is the brand's message. This is important because it goes a long way in affecting how people view your brand. It would be best if you took note of the things that you communicate as well as the means to reach out. Humans are wired to make purchasing decisions based on emotions rather than logic. Therefore, to have a lasting effect on your audiences, you need to ensure that you reach their eyes, ears, and hearts. As I mentioned earlier, the way you craft your message is just as important as the message itself. This is why you need to find the best ways to outline your messages to your target audience.

3. Visual Direction: Personality is not only determined by what you say; it is a combination of what is said and how it is said. The visual interpretation of your message is vital in defining your brand’s personality. Factors such as typography, color, design, and imagery, are included in your brand’s visual direction. Ultimately, your visual course is the visual representation of your brand’s value.

Even though 'you cannot judge a book by its cover,' you are, however, going to be more inclined to check out a book that has a captivating cover.

You can capture emotions from your customers with the proper use of images and motion picture. To effectively do this, you should create visuals that are in line with your brand’s mission statement.

What does your business stand for and more importantly, how do you express this?

Combining templates

Ever heard of the saying, ‘the more, the merrier"?

Well, that's how Vdeesign templates work. There is a long list of fantastic options to choose from, and you can get the best of them when you combine them. If you find it hard to pick between 2 templates that you can use for the same purposes, then you may need to get both of them. By doing this, you can double your chances of conversions (making sales).

For example, the color grading filters can be combined with a long list of templates. This is a great way to add color grading filter effects to your video content. Another great way to do this is by combining animated typefaces (or other templates that are focused on typography) with different templates. By doing this, you can incorporate unique and beautiful designs.

You can also combine templates that are similar in terms of use. For example, if you are looking for crisp designs to promote your new website, then you may connect the various website promotional templates. The same thing applies to the promotion of your unique applications where you can combine the different app promotion templates.   

Rounding off…

We all know certain people that are amazing and mostly in the good books of people around them. These persons often have defining features that other people often aggregate as their personality. The same applies to businesses.

Today, customers are faced with numerous options to choose from. There is barely any product that doesn't have a close alternative. This is why businesses need to target prospective customers purposefully. To do this, you need to ensure that you spend time crafting an identity for your brand.

What are the features or attributes that you want customers to have about your business?

To determine this, you need to understand how factors such as colors, visuals, and content, affect the way your brand is perceived. You need to ensure that you tell your brand story because if you don’t, then other people will.

If you consider the factors that we examined in this article, then you will tell your brand story uniquely and effectively.

Vdeesign templates are created by professionals that understand how motion picture can improve the positive perception of brands. This is why we have consistently sought to create unique templates for similar use. The proper combination of these templates will set you apart from competitors and help you to outline your messages through pictures and motion pictures clearly.

Happy New Year, I hope you have a fantastic year filled with pleasant experiences!

Thank you for choosing Vdeesign!

Ask An Expert: Top Video Marketing Trends To Watch In 2020

Video marketing isn’t going anywhere. From TikTok’s meteoric rise to improvements in ad targeting, video hosting platforms, and content creation tools, 2019 was nothing short of advantageous for marketers looking to reach more customers and maximize their ROI with video. 

So, what does 2020 have in store? We asked a collection of experts, ranging from sales and marketing leaders to content creators and video production specialists to weigh in with their unique perspectives on what they’re looking forward to most for the future of video marketing. Here are our favorites, and if you have a prediction of your own to share, don’t hesitate to reach out here. 

Video Captioning Gets A Boost With AI 

“I predict that you will see a big rise in companies producing more videos for social, due to the introduction and implementation of Google’s AI-assisted live caption feature. This allows your smartphone to automatically caption any audio being played in your apps. This lets you read along with media playing on sources like YouTube, Twitter, and more. Companies already ahead of the game show videos with subtitles, this new feature will allow others to catch up.”

– Sean Clancy, Director, Edge Marketing 

TikTok Really Takes Off 

“TikTok is going to create a huge shift in social media, and brands that get on board will capture an audience they have currently been ‘writing off’ as just kids playing around. In turn, they will recognize that specific demographic not only has access to financial resources but will grow up to be loyal to a brand that spoke to them in their voice and in their space.  

The brands that ‘get it’ will create some absolutely amazing content that will run more like movie shorts than ads. There will be a few people and/or brands that will be determined to set the bar high and that will inspire people on the platform to create amazing and outrageous content. The bar that is set today will be nothing like the expectations it will have for tomorrow. The micro-content space will be a pivotal place for brands to get noticed… or get lost.”

– Vicki Fitch, Direct Sales Expert 

Video Marketing Strategy Gets More Sophisticated 

“Businesses will realize that they need an ongoing flow of different kinds of video to support all the various marketing and sales support objectives they have. This means that companies will start doing video multiple times a year for a variety of business objectives and with a variety of deliverables. Also, companies will realize that it is not an in-house vs. out-of-house discussion, but rather a mixture of both that keeps the constant flow of video content going.” 

– Robert Weiss, VP of Sales & Marketing, Multivision Digital

Stop-Motion Soars On Social 

“Social media is saturated with content. To get users to stop scrolling and pay attention, brands need something snack-able, fun and engaging. Stop motion animation is the video content that lies in wait in your feed, daring you to try to scroll past it – but you can’t. In fact, you’re likely to watch on repeat, if for no other reason than to try to see how it’s done. It’s captivating, not to mention fun. 

I anticipate that this trend will continue to grow, due to its increased virality, endless storytelling capability, flexible production cost, and ability to capture the interest of an audience.”

– Kyle Ford, Creative Director, Ford Media Lab 

Business Video Takes A Serialized Approach 

“Content divided into many different episodes has always been proven to keep your audience hooked and coming back for more. This is obvious in the case of television but works just as well with streaming series and story-based or instructional video series online. This method not only grows subscriber bases but dramatically increases customer retention.”

– Rio Rocket, Digital Marketing Strategist 

Brands Embrace Transparency 

“I see there is a trend towards a consumer base wanting more transparency behind the companies they support.  Wise business marketers in 2020 will emphasize telling the story of why they’re passionate about their business, what makes them different, and what impact on the world they aim to leave.”

– AJ Fountain, Co-founder, Stoked Ember Productions 

Testimonial Reviews Keep Brands Authentic 

“With the rise of all the false written reviews, video testimonials are the next logical iteration. Consumers crave real and authentic. Nothing beats having another human talking about how your product or your service made their life better.”

– Doug Dibert, Founder, Magnfi

SEO For Video Gets A ‘Voice’ 

“It’s predicted that by 2020, over half of all searches will take place with a voice-activated speaker or smartphone. Consumers are frequently using this feature to look for video tutorials, information, and product availability. 

If your goal is to improve your video marketing strategy, start thinking about how consumers speak instead of typing. For instance, if someone was looking for a plumber, they might type ‘Plumbers near me,’ where someone speaking might say, ‘Help with my hot water heater.’ This seemingly insignificant change in language can make a difference when it comes to how many people see and view your content.”

– Frank Spear, Content Marketer, RafflePress

Increased Google Ads Capture Gen Z Audiences 

“Google Ads video campaigns will continue to increase to account for Gen Z, which will make up almost half of all consumers by 2020. As we know, this generation loves visual content, creating the perfect ground for video marketing to flourish in 2020. 

Video ads can be short and to the point and can be inserted in most social media platforms and search engines, including Youtube. Targeted and informative video advertising that is properly SEO’d will rule in 2020, especially when combined with social media.”

– Raj Vardhman, Co-Founder, GoRemotely.net 

Video Formats Become More Interactive 

“One of the biggest video marketing trends to watch and get on board with for 2020 and beyond is interactivity. Netflix, the market leader of the subscription video streaming niche, has already begun to action this and trial different interactive shows. Think the type of ‘choose your adventure’ or ‘vote for an ending’ styles of developments that have caught fire on social media when done correctly by brands and YouTube channels, and go from there.”

– Polly Kay, Senior Marketing Manager, English Blinds

Video Remains Short And Accessible 

“When it comes to marketing your videos, personalization will be key in 2020. Create content exclusively for platforms, instead of just uploading the same video across the board. The short-form video will also be the preferred choice of video consumption, especially in places where internet data costs are an issue. If you plan to target people who watch videos on low-end smartphones with low data plans, then give them the option to video your videos in 360p and lower.”

– Jack Paxton, Co-Founder, VYPER 

Video Storytelling Reigns 

“In 2020 I see an expansion of story-based video marketing. I see a progression with brands and marketers in using video to tell their story in a way that matches the platform, such as longer videos for YouTube and shorter, more serialized videos for Instagram that still tell a bigger story.”

– Joey Daoud, CEO, New Territory Media

Video + Podcasts 

“Video podcasts can connect the audience way more than audio podcasts because people can see the speaker. Companies can use video alongside podcasts to drive traffic on social media channels.”

 – Jessica Chase, Sales & Marketing Manager, Premier Title Loans

Small Business Embraces Social Video

“Look for more small businesses in competitive fields to invest in video production as a way to differentiate their brand. This is especially important for e-commerce businesses. We all know that content is king, and video engagement rates are significantly higher than text-based advertising engagement rates. I would expect to see more brands leveraging their video assets on YouTube pre-roll paid ads since the CPM there is relatively low.”

– Calloway Cook, President, Illuminate Labs.

This article was originally posted by Amy Onorato

Tips for a Successful Product Launch

“To ensure that successful sales process for any product, you need to focus on the product instead of the people”

If you have never read an article with the most important fact at the start of the article, then you just did.  Few things excite business owners more than the successful launch of their products. It is a process that may often be stressful, but it is worth the stress. Over the years, I have read about several business owners who have successfully launched various products. I have also had the opportunity to work with professionals through the multiple stages of a successful launch.

To successfully sell a product, you need to ensure that you emphasize on the effects that the product has on users. Many users love to understand how products will impact their lives, and this should always affect the process of launching your product. 

Without further ado, let’s learn about the ideal way to launch your product to the world.

Pre-launch phase

This is the period before your product is eventually launched. To ensure success, you need to ensure that you start this process early enough and get as much feedback as possible. The feedback obtained from this process will help you to develop your product further until it is time for its final unveiling. Below are some steps that are involved in the pre-launch phase;

1. Sharing the product with a small group of users: These people will help you to test your products adequately and subsequently provide feedback. This stage may last for weeks, months, or even years. To make the best of this, you may need to go to folks who will provide you with unbiased feedback.

2. Working with feedback: The feedback from the small group of users will provide you with crucial data about your product. You will also get a proper understanding of customer experience with your product and how to make necessary adjustments in that regard. By doing this, you can understand the real value of your products and the additional needs that customers may have. To get the best from feedback, you need to do away with your ego.

3. Spread the word: The marketing of your product should begin long before the product is launched. You need to define your target market and subsequently look for ways to create a buzz around your product. During the process of marketing your product, you need to ensure that you do not exaggerate the value that your product offers.

4. Choose a launch day: One of the more common questions for business owners is the question of timing. Many people find themselves looking for the perfect launch date (sadly, this is a myth). Once you set your marketing plan in motion, you need to pick a time and stick to it.

Why is a brand story important?

Many businesses fail to properly utilize this factor when it comes to building the buzz around your product.

Customers often want to hear about the different things that inspired the creation of the product. They want to understand the needs that the product caters to and understand the inspiration behind the product. This is a crucial part of your marketing plan before and after the official launch of the product.

Many times, sales agents often get caught up in the technicalities and forget the simple things. Your brand's story is essential because it is the way through which you can connect to your audiences (who are probably not familiar with that particular product).

Your customers must understand your mission, passion, and other things that define your brand. The business landscape has become more competitive than it has ever been. Therefore, to stand out, you need to set your narrative and spread it far and wide.

Telling your story

If you have been a regular reader of the Vdeesign blog, then I am sure you understand how to tell your story effectively. Design is crucial to the way your story, and it affects how prospective customers perceive your brand. There are specific tools that can be used to create professional and appealing content. These tools can be used to develop proper buzz in anticipation of your product's grand unveiling.

The goal of any brand is to gain awareness that subsequently becomes engagements and eventually leads to sales. To achieve this, you can make use of the ideal template for your unique and valid promotion.

Product Launch Teaser

The product launch teaser is a template that is specially designed by professionals to help you get your product to your target audience. Whether you are working on an update for your product, this tool can be used to create amazing visuals to market your product. This template is specially designed to promote the process of unveiling your product in a clean, unique, and engaging manner. 

With the product launch teaser, you can reach out to your audience across various social media and digital platforms. It is no longer news that visuals are more effective than any other means of marketing. With this tool, you can create several videos and animated content that will set your brand apart from your competitors. Brands that use premium designs (such as the kind that is created with the product launch teaser) are bound to gain the interest of more people.

The speed with which you create content is also essential, therefore, you need to ensure that you create content in real-time. This after effects template is fast and super easy to use. All you need to do is to import your media files and swap the existing ones. It is like providing the ideal designs for you and then giving you a world of customization options.

This template has a professionally created modular structure that has an easy-to-use project files. There is a detailed step-by-step video tutorial to help users to use the tool efficiently.

The product launch teaser is the ideal tool when it comes to getting the right results for your marketing efforts. You can count on the tool for best optimization, performance, full compatibility with adobe after effects version CS5.5 and above. It does not require any additional plugins or scripts.

If you want to get your products to the right people in the right way, then the product launch teaser is made for you.

Expanding Your 2019 Video Advertising Strategy

For marketers, the best part about video is its versatility as a tactic to support and increase the performance of your current ad campaigns. Oftentimes we see marketers use video on a campaign-by-campaign basis to support short-term initiatives. While this can be successful, it is a missed opportunity. The best way to experience the high-performance we see from video is to implement these ad sets into every stage of the marketing funnel.

To help you do this, we’ve pulled together the highest-performing strategies you can replicate in your own video campaigns to reach new customers, drive them down the funnel, and convince them to become longtime customers to your brand.

The need for video ads

Many marketers know that video ads are important aspects of their digital marketing mix. But it can’t be stated enough just how much they can improve the performance of online campaigns. In fact, over 50% of marketers worldwide list video ads as the type of content that receives the highest ROI for their efforts. This is likely because of video’s visual, dynamic nature that helps it stand out from the rest of the display ads most audiences normally see. It was even reported that 80% of users can recall a video ad they’ve seen within the past 30 days. This boils down to how people interact with video-related content. Oftentimes, video is simply more fun to view than the standard billboard or other static ads that we see on the sides of every site. Because of this, it’s thought that viewers retain 95% of a message when viewing it on video compared to only 10% when seeing it from a traditional ad. When you add all of this up, it shows how positive an experience video advertising can be for your potential customers. With more than half of online users view videos on a daily basis, we’re here to help you take advantage of this high-performing asset.

Strategies for success: the power of programmatic

The quickest way to up-level your video advertising strategy in the upcoming year is to think beyond the platform-specific approaches that have dominated the industry in recent years. While platforms like YouTube can be incredibly powerful, they don’t help you ensure you’re reaching your audience at the moments they’re looking to convert. Think of it this way: most users may look at YouTube videos when they come home from work, but they will almost certainly leave the site to look for a recipe, plan a trip, read an article, or another of countless options. Syncing your video ads to a programmatic vendor will allow your video ads to follow your customers to the sites they visit most across the web and social media to ensure you’re staying top of mind. With the constantly evolving AI-technologies associated with programmatic advertising, you’ll also ensure that your ads will be served to the customers most likely to be interested in buying your products or services at that time.

Strategies for success: brand enhancement

The second strategy necessary for expanding your video efforts is to think outside of the box. As cliche as this may sound, it’s necessary to stand out from the crowd to grab your viewers’ attention and educate them on your offerings, in the few short seconds you have. A good way to do this is to feature a customer testimonial from one of your brand advocates. You can also highlight individual products in the environment in which they are used so that users get a better sense of how they work so that they can start visualizing themselves using your products. While not always relevant, it is important to remember that many video-friendly platforms like Facebook and Instagram skew towards millennials. It’s a good practice to keep this in mind when creating your video assets. Beyond marketing-specific efforts, video ads are a great way to get your company’s culture out for recruiting or HR purposes.

Strategies for success: measuring performance

One of the biggest areas of focus we’ve noticed for marketers in 2019 is centered around campaign measurement and attribution. Simply put, if you aren’t effectively measuring how your ads are performing online, then you won’t be able to understand whether your budget is driving conversions or not. With a customer’s path to conversion growing longer than ever and consisting of multiple touchpoints across different devices, it can be incredibly hard to get a holistic view of what’s truly working. To combat this, look for a partner that can provide comprehensive measurement tools. Utilizing something like AdRoll’s Attribution Dashboard will help you to understand the most common paths your customers take to conversion and the time it takes them to complete this journey. Knowing this will help you optimize your video campaigns to ensure you’re decreasing the time it takes to influence a conversion while increasing the number of sales you’re driving.

If you’re not yet running video, now is the time to start, before the market gets too crowded and the prices rise. If you’re already running video campaigns, then it’s time to take a step back and figure out how you can take your efforts to the next level.

This article was originally published by Laura Smous

What Customers expect from Brands in 2020

2020 is the last year of the decade, and customers have never been more demanding. Who can blame them, though? In a world where businesses are projecting perfect brands to potential customers, it would be hard to keep up if you do not truly connect with customers. If you hope to improve the value of your business, then you need to ensure that you build an emotional connection. By spreading the value of your brand effectively through digital marketing, you can improve customer loyalty.

Customers feel some sense of loyalty to brands that have a personality. When you make investments that strengthen customer loyalty, then you will see amazing results. More than half of customers have been discovered to increase their spending with a brand when they feel connected. Customers also want to know about the people and processes behind their favorite brands.

Customers always have expectations, and you need to ensure that your brand meets up with them. In this article, we will look at some key factors that every brand has to consider as 2020 draws closer.

Loyalty is crucial

When it comes to successful branding for the improvement of brand awareness, reliability is vital. To gain the loyalty of customers, you will need to ensure that you consistently connect with them. By connecting with them, you make them feel like they can trust your brand. Apart from making prospective customers buy from you, loyalty can also prevent boycotts (even when customers have a terrible experience.

Customers expect your brand to appear to be more human

Everyone likes the guy or chic that has a fantastic personality. In most instances, people are drawn to individuals that have that kind of character. Therefore, you need to project a solid image of your business for the world to see. Customers find it easy to trust brands that have a unique and likable identity. It is also essential to ensure seamless communication between tour customers and the brand. Effective communication is crucial at all times (whether your customer is interacting with a customer care agent or trying to place an order through your website). Swift responses make your brand seem reliable and caring, and these are attributes that we all love in humans. You can successfully improve your brand's 'personality' If you can ensure ease every time customers want to interact with your brand.

Another human attribute that customers love in brands is the ability to encourage them to reach their highest potentials. By doing this, you are making customers believe that your brand is like a good friend.

Encourage feedback

This is one crucial element of brand engagement because it helps brands understand what they are doing wrong. Subsequently, brands can pay attention to the aggregate feedback and make better decisions. Feedback is crucial because more customers rely on each other to understand the quality of what you are offering. This is the reason why customers spend time reading forums and watching reviews before deciding whether to buy or not.

Your brand needs to set ethical examples

Individuals often look to influencers and brands for guidance on how to lead better lives. Brands can often inspire their customers to act ethically by laying proper precedence for this through their actions. For example, your brand may decide to stand for equality, animal health, Climate change awareness, and several similar campaigns that make life better. This happens because individuals often try to align personal values with your brand. By showing customers how it is done, you can inspire a positive impact while improving brand awareness.

Your brand should target all age brackets

Although more brands spend a lot of time focusing on millennials, you must spread your focus across different age brackets. For example, adults above the age of 40 tend to have more spending power than millennials. Due to this factor and the fact that older adults often seek to use products and have experiences that are similar to the millennials. Another crucial age bracket that your brand needs to pay attention to is the Gen Z (those that are a little older than millennials). These people are similar to millennials except for the fact that they have more buying power.

Ensure people-based marketing

We are in a time when customers want to feel like you are paying specific attention to their needs. Customers hate to be treated like numbers; therefore, you need to ensure that you focus on people-based marketing. To do this well, you need to market to prospective customers by using data gotten about them. Today's customer expects products and services that are specifically tailored to meet specific needs, and you always need to ensure this.  

Leverage Diversity and Inclusiveness

The world is filed with many cultures, each unique in its own way. This uniqueness is the reason why we can all learn and enjoy unique experiences. As a brand, you need to understand this fact and subsequently leverage it for growth.

No one wants to be left out of amazing experiences with brands. Therefore, you need to ensure that you consider both majorities and minorities. Today, the kind of experiences that are designed for the mass market are becoming more considerate. Gone are the days where differently-abled people are ignored, brands are now enjoying the benefits of an all-inclusive brand.

Be Accessible

Brands that ensure easy access for customers are more likely to earn the trust of these customers. By leveraging the endless possibilities of the internet, you can earn the trust of your customers by being accessible to them. Users expect that there is prompt response from your brand’s representative whenever the need arises. Today, with the connectedness of the world, you can leverage the different means of reaching out to your customers and getting feedback from them. Your brand would definitely get to the next level when you are able to ensure accessibility.  

Conclusion

Customer behavior is influenced by customer expectation, and these are any set of actions that customers anticipate when dealing with a company. Customers used to expect the minimum (such as quality service and good branding) from brands. However, the tides have changed; modern customers have higher expectations such as a connected experience, and personalized interactions, to name a few.

More than ever before, customers are beginning to demand stronger connections with the brand. These customers are ready to choose a brand that they feel connected to over their competitors. The leading brands and businesses in the world today are those that focus on building genuine relationships with customers. Today, the experience that you sell is much more important than the product.

Brands need to embrace their roles as relationship builders, and social media provides the opportunity for you to keep in touch and ensure that your brand is seen in a positive light.

As we look forward to 2020, you can look forward to it with more optimism by ensuring that you observe customer expectations. By following these simple tips, you can improve returns and leverage a stellar reputation.

Thank you for reading this article.

How to Quickly Stretch Footage in After Effects

Easily speed up or slow down your footage using these quick tips.

After Effects is a great program for doing time-remapping, especially if you want to do complex speed ramping. However, if you’re just wanting to stretch the overall speed of your layer,  you can use this quick trick to easily stretch footage in After Effects.

Quick Note: This quick tip is only compatible with After Effects version CC 2015 or higher. May this tutorial serve as an inspiration for you to upgrade to CC 2015. It’s awesome.

Step 1: Select Your Layer

Select the layer which you want to time remap in the timeline. It can be anything: cameras, solids, shapes, footage, etc.

Step 2: Adjust the Stretch Parameter

To adjust the duration of your layer, simply select the blue text under the stretch category in the timeline. You can also stretch your footage negatively in the timeline if you want it to play backward.

Step 3: Adjust to Desired Location in the Timeline

By default, your footage will scale around its first frame. So you will likely have to move your layer around in the timeline to match your needs.

This article was originally published by Caleb Ward from Rocketstock.

Connecting With People Through Motion Graphics

Engagement is one of the essential elements of marketing. This is why marketing experts spend countless hours trying to device the best way to get their audiences to respond to their marketing efforts. When used rightly, motion graphics can be used to give your brand a better recognition, and subsequently improve revenue. Every brand has a story; therefore, it is crucial to device the best way to tell your story. 

There is a wide range of content styles to choose from, including; articles, videos, animations, e-books, and Infographics, to name a few. A healthy marketing plan considers which kind of content is best for your target demography.

Motion graphics presents an exciting opportunity for marketers to express ideas, improve awareness, increase sales, and call prospective customers to action. It offers a chance to create all kinds of videos for all purposes.    

In this article, we will take a look at how you can use motion graphics to create a connection with your prospective audiences. After this, we will examine a motion graphics package that can help you to create a connection with people from your target demography. If you are as eager as I am, then let's get right into it. 

Why Motion graphics?

Visuals are a perfect tool for marketing when it comes to remembering an idea or a message. Businesses can take advantage of various means of visual representation to lure potential clients. With motion graphics, you can creatively create innovative and unique visuals.

Below are some ways through which motion graphics can help you to connect with people;

1. Helps you to captivate emotions

For the customer, the process of deciding on what to buy is highly emotional. This is a significant factor that makes motion highly effective for all kinds of marketing effort. With the right tools, you can create a biological response in your audiences and mirror emotions with the use of motion graphics. With the use of additional elements such as sound, you can build an impactful story and influence audiences with motion graphics.

2. Improves online presence

Over time, businesses have sought new ways to circulate and reach wider audiences. With the use of motion graphics, you can improve your online presence and reach out to more potential clients. With creative animations, you can intrigue viewers and influence them to engage with you. The world of business has gone beyond merely offering value. Today, it is crucial to showcase this value via the right online channels  

3. Ensures easy comprehension

The human mind processes information in different ways, and one of the best ways to do this is through motion graphics. It has been said that visual data is processed almost instantly, unlike other forms of presenting information. With visual storytelling, you can successfully break down complex news to ensure simplicity and clarity. Motion graphics have proven to be the ideal medium when it comes to circulating technical and complicated data.

4. SEO

Motion graphics can also be used to leverage the fantastic potentials of search engine optimization. With motion graphics, you can improve your ranking on Google and rank highly in search engine results. It has been said that video content also causes visitors to spend more time on a website (and this is one crucial factor that affects rankings on search engines.

5. Saves Money and Time

Unlike live-action videos, animated videos are easy to create. With the constant transformation in styles and strategy, users can turn to motion graphics for cost-effective promotion. The time factor is also crucial, with motion graphics, users can create content in real-time. Therefore, you can educate and influence your audiences to act without drilling a hole in your pocket.

The Ideal Solution

To enjoy the fantastic benefits that motion graphics offer, you need to use the right tool. With the right tools, you can help your audience imagine ideas just as the perceiver of the concept had imagined it. For instance, the right tool will help you to inform users about the peculiarities of an event or a product. There is a need for you to create professional-looking graphics, and this can only happen when you use a premium motion graphics package. 

The right tool is easy to use and it offers users professional quality by creatively combining the elements of designs. It is also easy to use and offers users a unique opportunity to create quality motion graphics in real time. Let’s check out a good example of an amazing motion graphics pack.

Users of the Luminous motion graphics package are guaranteed to enjoy the benefits that motion graphics offer. The luminous motion graphics package is designed as a quick solution to promote products and services dynamically. The package is professionally designed, and it has a modern and sleek look that can be used for effective marketing.

Businesses of all sorts can benefit from using this tool. It doesn’t matter if your business is in the area of technology, pharmaceuticals, engineering, retail, events, education, arts, entertainment, or health, to name a few. The reason behind the extensive use of this template is its sheer simplicity. The tool makes it easy for you to deliver premium content to your users. It provides a wide range of style options for your motion graphics content.

This template is also a must-have because it is easy to use. Anyone with minimum after effects experience can create magic with this tool. Its user-friendly setup makes it easy for users to get the job done in real-time. All you have to do is type your text and import your photo or video content. Also, there is an extensive video tutorial that offers you first-hand experience about how motion graphics can be used. In this tutorial, users can learn everything about the package and how to maximize it.

Rounding up…

Businesses often spend vast amounts of money and time to ensure that their products and services are top-notch. All of this effort may go to waste if they aren’t marketed properly. To ensure killer marketing, you need to master the art of online marketing. With motion graphics, you can boost the visibility of your products, services, or idea.

You also need to ensure that you create a positive impression in the mind of your audience. This is easier when they can relate to the content of your marketing. When motion graphics is done rightly, you can ensure that your brand is perceived in positive light. With extensive customization options, you can rest assured that you can incorporate your brand identity into crucial parts of the design.

With the luminous motion graphics package, you can stand out from the crowd today!

Clean and Simple Website Promo 2.0

The unveiling of your website does not have to be boring. One thing that I have learned in the world of branding is that you need to ensure that you nail the first impression. This influences the ideas that people form about your brand. This is why you need to provide quality right from the process of promoting your website. As soon as your website is ready, you need to ensure to find ways to promote it to your target audience.

Two things often go wrong when you are promoting your website. You are either targeting the wrong people correctly or targeting the right people wrongly. Therefore, to strike a balance, you need to ensure the accurate delivery of what your website offers. Your promotion video needs to cause an emotional connection or a memory in the mind of those that would receive the information.

Engagement is crucial

In branding and marketing, you need to get people 'talking'. You need to be able to get some sort of response from the receiver of the information. Often times, the decision to buy comes after some kind of engagement or interaction with your brand. In this case, your audience needs to understand and respond to the promise of what you would deliver.

With clean, modern, and simple promotional videos, you can unveil your blog in the best way possible. In this article, we will take a look at the clean and simple website promo video template, a fantastic tool that can be used to generate maximum engagement as you unveil your website or blog.

For any marketing effort to be successful, you need to ensure that you provide the right kind of content that will convince your prospective audience. In each case, you need to understand what people hope to see about your brand. Material for website promotion should be straight to the point. By delivering the most crucial details in the most natural way possible, you stand a chance to get some sort of response (a sale, a referral, or at least a ‘like’) from your audience.

The clean and simple website promo works for a wide range of websites and blogs. You can use it for the active promotion of both personal and business websites. The template works with retail websites, educational sites, event websites, and many more. Therefore, no matter what your website or blog does, you can expose it to the right amount of attention by using this template.

This template offers a clean and straightforward universal outline that can be used to create promotional videos that will lead to conversions on your website. With some minor tweaks, you can define your brand; however way you choose to. To do this, you simply need to use the extensive customization features that will help you stand out.

The entire setup process is entirely intuitive and super easy. As usual, anyone with minimum after effects experience can create magic with this tool. To get started, you simply need to import your website content and then add your text.

With update 2.0 of the clean and simple website promo, you get the identical black version of the template. It also comes with 33 media placeholders and 37 text placeholders. For guidance on everything that the tool provides, you can check the descriptive tutorial video included in the template. The tool is also easy to use because it does not require plugins or third-party scripts. It is fully editable (with a few clicks), and it offers HD resolution (1920 x 1080). Also, all the links to font and music are included in the template.

If you are looking for a sleek way to promote your website with a mix of simplicity and class, then the clean and simple website promo is for you. This tool will not only help you to stand out from the crowd, it gives a professional image to your brand. The Vdeesign team is always an email away ready to swiftly help users that have any troubles with the template.   

Who needs freebies? Well, get in here!

Vdeesign offers a wide range of free templates and tools that can get your brand on the map. These freebies are available all year round, and the list is updated regularly. For instance, the animated cylinder typeface can help you to properly communicate with audiences based on your brand's identity. By using the right typography, you are more likely to drive engagement and leave a lasting impression.

With this freebie, you can create the illusion of dynamic moving typefaces. This pack of freebies contains 5 editable animated typeface sequences. You can change the color, size, font, and more.

Black friday sales!

As shoppers all around the world enjoy amazing black Friday deals, you can also enjoy the thrill of this season. Starting from this week, users can get all Vdeesign templates at a 50% discount. This means that you can get 2 professionally designed templates for the price of one. With this sort of investment, you can improve your brand awareness and start generating engagement today.

Rounding up…

Branding and marketing has gone beyond trying to sell products. Today, users look forward to experiences that make them feel positive. To invoke these positive feelings, you can leverage the use of professional design elements. With the right designs, you can pass a clear message across to your audience.

Promotion is crucial to the success or otherwise of your website, and it isn't only about how you sell but also about what you promote. The content of your promotion is vital to success, and with the right tool, you can create the right buzz about your website. By doing this, you can be sure that your website has a set of loyal followers.

White Theme Website Promo

Website promotion has become extremely popular in today's environment. With a website, you can host ‘virtual offices’ that users can access within seconds. When you have a professional website, then you can creatively represent your brand and improve awareness.

How necessary is website promotion?

The fact that you are accessing this information from a website goes to show you how important it is. As far as online business is concerned, you need to focus on positioning yourself rightly. The right position is crucial to ensure that you can reach your target audience. Millions of websites are competing for a profitable position in the existing marketplace.

There are several ways to promote your website and reach your target audiences. The process of effectively developing your website requires constant creativity. In this article, we will take a look at one tool that can make your website promo simple and highly effective; Shall we?

White theme website promo

This premium quality promo template has a simple, clean, and modern outlook. It is proven to provide amazing results for websites across various niches. No matter what your site does, the white theme website promo is the real deal.

Although website promotion can be expensive, there are ways to promote your website on a shoestring budget effectively. With this theme, you can get the word out about your website with the use of quality design elements.

The minimalist white color of this template is designed to blend in with all kinds of media content. It is also a fantastic option because it is built with impressive typography, stunning animations, and amazing renderings. As far as customization is concerned, the process of putting up content is seamless and convenient. The template is also designed with an easy-to-use interface and user friendly setup. This setup makes it possible for anyone to work with this template.       

Just like every template that is designed by the professionals at Vdeesign, this tool is created to suit a variety of needs. It works with different types of websites, from retail to blogs to events, education, entertainment, and hospitality, to name a few. With a few tweaks here and there, you can deliver fantastic results with this template.

How does it work?

This template is a professionally designed template that can inspire creative designs. It is an excellent option because it is also known to be efficient when it comes to unveiling your website to the world properly. With this tool, you can stylishly promote your content and get it across to your target audience.  

To maximize the potential that this tool offers, you need to understand how it works. It is a professionally designed template that allows users to customize texts, photos, videos, and other kinds of content. The ease of customization means that you wield the power of a professional designer, and you can decide to get creative with it. To fully understand the immense benefits that this template offers, you can watch the descriptive video tutorial that comes in the package.

Now that you know how to maximize the potential of this tool, you can work through the process of promoting your website effectively. It is essential to have a full understanding of all the features that this template offers. This understanding will help you to understand how to leverage these features for the best results. 

Other features of the white theme website promo template include;

•   65 media placeholders and 110 text placeholders

•   Puts you in the directors’ seat with 35 scenes of content that have adjustable length and order.

•   This template is easy to use because it does not require plugins

•   The template is fully customizable. With this, users can change all aspects of their design, such as colors, pictures, and the likes.

•   In terms of video quality, this tool is equipped with HD resolution (1920 x 1080)

•   The tool works with after effects CS6 and above, although CS 5.5 version is available upon request.

•   Also, customer support is top-notch, with free email support available at all times of the day.

•   Lastly, we can get links to all included font and music.

What Can This Template Do For Me?

One major factor that influences the human decision is the value attached to a purchase. With this template, users can access a tested, trusted, and highly effective strategy to drive the promotion of your website. This template forms the basis of the visual representation of your brand. A lot of times, we tend to focus on social media marketing while forgetting to figure out your unique identity. You can leverage this unique identity and provide value at the same time.

Engagement is at the fore of any marketing effort. You need to ensure that you do enough to hold people’s attention for long enough. The efficiency of your promotion can be tested by measuring engagements and subsequent conversions. With this tool, users can create user friendly content and generate responses from audiences in terms of likes, comments, repost, and so on. The goal is to ensure that your site is visited by lots of people from all over the world. You can achieve this when you provide valuable content to visitors by using this tool.     

With this tool, you can improve your brand’s awareness and ascribe a unique identity to your brand. This is a great way to build a positive image and subsequently increase the number of visitors that your site receives. Consequently, you can leverage this for significant opportunities for your business. By opening your brand to a broader audience, this tool can help you to improve conversions. Nobody likes boring content; it is like the average internet user expects creatively articulated content. With the right tool, you can get this done without hassles.

Winding up…

It is possible to have the best products in the world, and no one knows about it. Today, it is not enough that you have the value; you need to understand how to deliver this value far and wide. With adequate advertising, you can promote your website and achieve a broad reach

With tools such as the White theme website promo, users can create fantastic content and effectively spread the word about the tremendous things that your site offers. You can effectively market your website without putting a hole in your pocket.

With the white theme website promo, website promotion is made simple, and you should check it out,

Thank you for reading.

Typography for Motion Graphic Design

Typography is the art of crafting and arranging letterforms. Contrary to popular belief, it’s an art with a history dating back to before the printed page, back to the origins of human writing. The purpose of typography is the conveyance of the written word. This ancient art continues to survive every major technological shift in human history. Today, the written word isn’t shackled by the page but brought to life through motion graphics.

The one constant in motion graphics, regardless of design style, is typography. It is inevitable that motion graphic designers will need to animate text on the screen. The printed page shaped the rules of typography, most of which translates to motion graphics. However, some rules don’t apply as the introduction motion produces new typographic challenges.

Legibility

A key component of typography is legibility, the ability of the reader to comprehend what is written. Good typography leads the reader through the text, inherently communicating the message. Poor typography works against the reader, confusing them in the process. There are many factors that come into play when determining what is legible. The typeface, font size, color, placement, and spacing are all part of the equation that translates from print to motion design. Movement and timing are factors that aren’t part of the print tradition but are vital elements of motion graphics.

Typeface

Typefaces are the uniquely styled shapes that makeup letterforms. Typefaces are commonly referred to as fonts, the difference being the font is the actual digital file used to create the typeface. This goes back to the early days of the printing press when a font was a collection of lead letters, displaying a typeface, to be used for physical printing. It’s no different in the digital age. For instance, Helvetica is a typeface, but a user installs the Helvetica font file on their computer to use in their applications. Throughout history, typefaces were designed to take advantage of the technology used to create the fonts and influence the meaning of the printed word.

The shape of the letterform lends itself to the legibility of a typeface. The human visual system is able to recognize words not only by their letters but by their overall shape. Serif typefaces are most commonly used in large blocks of text, such as paragraphs and the page layout of books. This is because the serifs help define the shape of the word and help lead the readers’ eye. Serifed fonts help in motion design when there is title on a screen that can only be up for a short time, but because of digital display resolutions serifs can get muddy and be hard to read at small sizes. Clean sans-serif typefaces, such as those influenced by Swiss typographers, present well on digital displays. The clean lines and well-defined angles of a Swiss-inspired typeface provide contrast and make it easy for the viewer to identify the letterform.

Typeface trends come and go; what’s popular right now may look outdated in several years. There are some typefaces that have generally worn out their welcome. Comic Sans, Papyrus, Copperplate, Curlz and decorative fonts like Bleeding Cowboys are going to look amateur. This doesn’t mean they should never be used. There is a rare instance when a comic book style talk bubble is part of a motion graphic and Comic Sans looks much better inside of it than Myriad Pro. It’s a good rule of thumb to save the overtly stylized typefaces for situations in which they are needed.

This Beat Distortion Typography Open is available here.

Points, Picas, Ems, and More

The world of print bestowed an array of measurements for typography. Motion graphics didn’t inherit this full spectrum, in the digital realm of a video there are two values that measure type size, points (pts) and pixels (px), and those sizes are to an extent arbitrary when creating motion graphics. The size that matters is what shows on screen. There isn’t a locked-in formula for this because screen sizes are different. There’s a difference between screen resolution (i.e. 1080p, 2K, 4K, etc.) and screen size. A phone has a different screen size than a movie theater. Twelve point types might look fine and be perfectly legible on a projected screen, but the same type could be indiscernible if the video is embedded into a small window on a website.

This matter of size applies not only to the font height but also to the weight of the letter. Thin and light fonts are popular in the sparse, minimalist designs trending today. There is a danger when using a thin weight, however, as it doesn’t show well on a small screen to which video is often scaled-down. This results in thin lines disappearing. A thin weight is also problematic with fast movements, the lines run the risk of creating an unintended strobe effect. Again, this doesn’t mean thin weights should not be used, it just means use caution and understands the final delivery of the motion graphic before creating it.

It’s Only a Matter of Time

Motion graphics are a time-based media, visual information is revealed to the audience over a specified and controlled duration. On the printed page, the viewer determines the pace at which they consume what they read. In this way a print typographer is able to block out and fill a page with type, even decreasing its size and placing the text into columns to fit as much legible type on the page as possible. On the video screen, the viewer becomes passive and the pace is determined by the motion graphic designer. For this reason, the motion designer must be aware of how much text is on screen at one time and the pace at which their audience can read it.

When timing text on a screen, the motion graphic designer has to take into consideration their audience and the message they want to convey. If the motion graphic requires the audience to read the text on a screen, such as a title in a lower third, the designer will want the graphic to exist on-screen long enough for the audience to read and understand it. There are times when a motion designer can use typography to influence or support a specific feeling in a sequence. An example would be a single word that violates the frame of the screen while composited into a montage. In this situation, the word on screen may stand out as too influential if it’s viewable for an extended period of time. The motion designer will want to flash the word, so it’s meaning is conveyed but not dominant in the scene.

Kinetic Type and Movement

Good typography is important, but without motion, there are no motion graphics. Kinetic typography, in which animated text is the primary narrative element, is one of the most popular styles of motion graphics. Kinetic typography goes hand in hand with timing. The number of frames a word is on the screen is contingent on what the designer wants the audience to know and feel. The secret to good kinetic typography is for the animation of letters and words to be motivated by the message they imply. Arbitrary animations and movements on the screen will eventually grow wearisome to the audience and will lose their interest.

This Dynamic Stomp Typography Open Bundle is available here.

Consistency is another important factor for kinetic typography, movements should be paced and directed in a way that they fit together. A good piece of kinetic typography doesn’t throw the proverbial kitchen sink of animation techniques at every word. Instead, a selective palette of coordinated techniques will help the overall flow and pace of a video.

As motion graphic styles wane in and out of popularity, one thing remains the same, the need for sound typography. Motion graphics are anchored in the rules of typography, in the world of video, one doesn’t escape the other. A simple understanding and adherence to principles of type design will brighten up any motion graphics clip that puts type on screen.

What’s Hot and What’s Not for Typography in Motion Graphics

Hot

Flat Design

Mobile platforms and responsive design led to the trend of flat design. Motion graphics and typography have followed suit, mimicking the simplicity originally intended for mobile web environments.

Low Contrast

When video was delivered at NTSC standard definition sizes, bold color statements were needed to lift the text off of the screen. HD and digital cinema resolutions have expanded not only the resolution of the screen but the color space and the varying levels of contrast on screen as well. The subtlety of low contrast type is appealing for those wanting to deliver a simple message.

Animated Typefaces

Animated typefaces go one step further than kinetic typography. Instead of just animating the position and movement of words, letters, and glyphs, the letterforms themselves are animated. Serifs unfold, ascenders climb, descenders unfurl, while bowls open up and stem build.

This New Flat Typography Motion Graphics Builder is available here.

Not So Hot

Drop Shadows

The classic drop shadow had its time in the sun. Now the sun has set and there are no more shadows to be found. Besides, no one is fooled into believing two-dimensional words are in 3D space just because they have a drop shadow.

Stroke, Bevel and Emboss

Photoshop 5.0 was an appropriate tool for its time, just like these techniques.

Decorative Fonts

There are a lot of free fonts available for download. That doesn’t mean they should get used. A highly stylized typeface might look interesting at first glance, but more often than not, it looks generic at best and in the worst-case scenario is illegible. Paint-splattered western noir fonts have their place, and it’s not in an editor’s timeline.

This article was originally published by Chris Ace Gates

Chris "Ace" Gates is a four-time Emmy Award-winning writer and producer. He is a big fan of animation and transmedia storytelling.

Big News in 90 Seconds

For many customers, the process of making purchases is mostly an emotional one. Some factors help customers form an opinion about a brand (and remember, nothing is better than a positive brand). Over time, we have ascertained the importance of visuals in selling products or ideas on the internet (and even offline).  

 Successful brands are those that have been able to form an emotional connection with their customers. The quality of engagement content (Photos, Videos, and text) is a significant determinant on how your message is taken. Businesses in every industry can make headway and gain improved awareness through quality engagement.

In this article, we will take a look at a tool that does just that- the “big news in 90 seconds” template. With this template, users can create powerful and professional videos in a matter of minutes.

Discovering the ‘COOL’ Way of Selling

What does ‘cool’ mean?

When you think of the word, you imagine that it refers to anything that is sleek, dynamic, unique, and exciting. These are some of the adjectives that describe the Big news in 90 seconds template. It is perfect for revealing ideas, products, and services in an expressive manner that connotes a positive brand personality. You can also use this tool to create a buzz about an upcoming product or event. 

Redefining 'cool.'

This template is built with a line of exciting animations, clean typography, and visuals. Ideally, it is the most refreshing way to hold the attention of your audience. With this tool, you can keep the attention of your viewers long enough to deliver your message. You need to ensure the proper delivery of your message by leaving an unforgettable impression.

The template comes with a state of the art attractive color gradients. This means that you can optimize the use of colors in expressing different kinds of emotions. Rendering is crucial in the creation of quality visuals, and this tool has unique renderings that will help you stand out.

‘Cool’ is about simplicity

Simplicity is an element of design that is often misconstrued as a lack of appeal. The template has a fantastic attraction and is easy to use. Its intuitive designs, as well as its beautiful interface,  are both naturally appealing.

Simplicity (in terms of use) is another crucial factor when it comes to design tools. Anyone with essential after effects experience can produce stunning results with this tool. All animations are fully customizable; therefore, you just have to replace existing texts with yours. You can also edit length, color, sequence, and other components.

You can also get all the help that you need from the step-by-step tutorial video.

'Cool' is about a variety

The template comes in 5 versions of varying lengths. While the 90-second version is the longest, there are versions with shorter periods of 60, 30, 15, and even 6 seconds. This variety of lengths make it possible to upload and distribute the created video content across various social media platforms such as Facebook, twitter, Instagram, Dribble, Vimeo, personal websites and so on.

The tool also offers users the full flexibility that they need to explore their creativity. With 'Big news in 90 seconds', you can produce content that is suitable for all social media platforms across different devices. This stunning template presents you with fantastic options to share your big news in grand style.

11 ‘Cool’ Features of the Template 

This template is well suited for the coolest brands and below are some other benefits of using this tool

1.      Users have access to 50 media placeholders.

2.     Users have access to 23 graphics video clips (all in 4k resolution)

3.     Users can also access 160 text placeholders

4.     Apart from the video clips, users can preview video template

5.     Users can also preview all graphics content

6.     Users do not require any plugins or scripts to use this tool.

7.     Users can customize colors in one click

8.     Users also have access to 4 resolutions (4k, 1080p, 720p, and 540p)

9.     The template works with after effects CS6 and above (CS5.5 version is available upon request)

10.   In case you have any trouble or questions, you also have access to free email support at all times of the day.

11. Lastly, users can get links to the fonts as it is included inside the template.

 Conclusion

In more recent years, there has been an upward surge in the number of internet users from around the world. Today, everyone is either chatting away on one platform or enjoying content from another.

This is why brands need to learn how to use the right tools to reach a vast audience. You can leverage the 'explosive' growth of the digital world too. Remember, the first impression lasts longer; therefore, you need to make it count.

With the big news in 90 seconds, you can improve engagement and show people what you have to offer. Attention spans are at an all-time low, and you need to make the best out of whenever you have people's attention.

The professionals behind this template had one goal with this template; helping users create visuals that attract audiences within a few seconds. Also, because efficiency must be matched with the speed in today's world of marketing, you need to find a tool that can produce content in real-time.

Originality is one factor that will always help brands stand out. This template can be used to present your brand uniquely and effectively.

Check it out: https://www.vdeesign.com/#/big-news-in-90-seconds/

The Power of Visual Communication

Leveraging the potential of animated videos and motion graphics

If you have been on the internet long enough, then you may remember the time when it was a text-dominated space. At that time, most people still read regular publications that were printed daily, weekly, monthly, or quarterly.

Fast forward to the current day internet, and you would notice the 'tidal wave' that has managed to sweep away the dominance of text. This goes to prove that a picture is worth a thousand words. Stories and ideas are now being relayed with powerful imagery to encourage engagement. Using the right kind of animated videos and motion graphics can draw further attention to content. Leveraging the potential of animated videos and motion graphics

With motion graphics, you increase the effectiveness of your presentation in more ways than one. Let’s check out the advantages (or what I call the ABC’s) of motion graphics;

• Attention grabber

It is easier to gain people’s attention when you work with a good script and get the most out of a combination of texts, images, animation, and music.  

• Break it down

With motion graphics, you can break the most complex ideas into relatable terms. When used rightly, motion graphics can be used to enable the brain to understand concepts.

• Create memories

Every idea can be imagined in the mind of the perceiver; in marketing, you can leverage this by creating memorable stories. This is the best way to leverage the compelling power that motion graphics possess.

Visuals and the human brain

The human brain is designed to process visual information better. Humans may handle visuals up 60,000 times better than text because that is how the brain is wired that way. 80% of people are likely to remember what they say than a meager, 20% that recollect what they read. Therefore, visuals are essential when it comes to memorability.

The world is a global village that is interconnected through the internet, and more people are more inclined to view content that has visuals. People are also more likely to respond positively to visual content than those that are text-based. In the US, a whopping 85% of people watch videos online.

Motion graphics can be used to convey and unveil emotions. It can be used to unearth the artistic human sense by connection ideas to moving images.

With the use of mobile devices, the internet and its tons of content are easily accessible. This makes it easy for people to jumble up activities, resulting in people’s short attention span. Subsequently, people are more drawn to visuals because it helps to digest information quickly.

Visuals and online engagement

37%- This is how much visual elements can increase your online engagements. Since the goal for many people is to get sales and exposure online, visuals can improve positive brand awareness.

In today’s competitive market, it is not enough to get traffic on your website; you have to ensure that you target the right people. With visuals, you can target a specific kind of people and relay information to them regularly. The biggest brands in the world today have been able to persuade audiences by creating fantastic video content.  

Texts also matter

Certain advantages can come as a result of using texts too. For example, in terms of speed, texts load faster, and users are bound to abandon a page when it doesn't load on time. It is also true that written text is more accessible to all kinds of audiences (Although it may take a little adjustment of font size for some).

Another reason why texts are essential is that it is used for search engine optimization. Search engines index text to rank their pages; therefore, you need texts for your page to rank.  

Texts are also preferred by a particular age group of people and are also used to state the terms of legal documents clearly.

Striking a balance between visual and texts

Content curators need to understand the comparative advantage of using each kind of content. Both means of communication can be leveraged for different products, audiences, and viewer demography based on the response you hope to get.

If you are trying to sell a product to millennial, you need to involve creative visuals as a core part of your marketing element. With visuals, you can ensure that the receiver of the information stores it in his/her long term memory.

The beauty of it all is that you can leverage the diversity of both animated text and videos across all devices, applications, and presentations, to name a few.

Rounding off…

Content can come in several forms; text, audio, images, or videos (or a combination of at least 2 of these).   

For effective marketing to happen, you have to ensure that you provide the right information to the right audience through the proper manner. Today, (mostly due to the influx of information within reach), humans tend to have the short attention span to details. The internet is home to an abundance of fantastic content that is created by the second. It is essential to strategise according to your specific marketing needs. 

Although much emphasis is placed on the benefits of visual communication, texts still have a secure place when it comes to effective marketing. If we are honest, the visual appeal is only an extension of content that is, in fact, written texts. The beautiful amplification of these texts, charts, and other tons of design elements through visuals is only an extension. 

There is no doubt that visuals are much more useful than texts. However, with both means having their clear limitations, a combination of both is only right. The best way to present content to an audience is by using lots of images and combining it with the right amount of text (this depends on the demography your marketing is targeted towards).

If you ever doubt the efficiency of visuals for effective communication, think of this fact; 65% of humans are visual learners.

Adobe After Effects is Faster Than Ever

Accelerate your creativity with the latest release.

We know the pressure of increasing content velocity — the demand to produce more stuff, faster, for less money — is on your mind. It’s on ours too. We only had one goal for After Effects this time around: deliver a rock-solid, high-performance update that gets your mission-critical productions done in a timely manner.

What’s new in performance

Performance means many things to many people, from workflow efficiency to render times. But it all comes down to one thing: how fast can you get your work done?

That’s why our top performance priority is enhancing the rendering core. We’re starting at the end of the pipeline, with smooth, fluid playback of cached previews. The combination of CPU threading improvements and a new GPU architecture for pushing pixels to your screen means you can interact with the app while previewing in real-time. After all, how can you make creative decisions if you can’t see what you’re working on?

There are lots of under-the-hood changes as well that should make things faster all around. But we’re not done yet! We’re going to continue to accelerate After Effects’ core in future releases. Stay tuned — we’ll share more information about where we’re heading (and how you can help us get there) soon.

Work with layered EXR files in After Effects.

And we didn’t just tackle performance at the core of the application. We’ve made some of our most-used features faster, too:

• Multichannel EXR files are up to 10-12 times faster, and you can import them as layered compositions. Save time on setup and start composting right away. The new workflow includes native support for Cryptomatte for more power and precision, and there’s even a handy contact sheet view to quickly locate a specific pass.

• Shape layers are snappier — especially when snapping. Working with complex, shape-heavy compositions is now a much more pleasant experience. And shape grouping and ungrouping are quicker and easier with a new context menu, enabling you to manage multiple shapes at once, right in the timeline.

• In previous releases, expressions that don’t change over time were still recalculated on every frame, slowing down your composition’s performance. Now, expressions that should only run once actually only run once. You’ll also see a noticeable performance improvement when working with expressions and master properties together. But making expressions more productive isn’t just about speed. We’ve added expression access to text style properties, enabling you to change or customize fonts and styling with expressions, and keep multiple layers in sync. Save your expressions as presets and reuse them again and again.

• Content-Aware Fill for the video was a big hit when we released it earlier this year. Good news: it’s now twice as fast and uses half as much memory.

There are refinements designed to help you work more efficiently. New custom drop-down menus for expressions enable you to control layer properties with easy-to-read menus. Just like the slider, checkbox and color controls, they work in your compositions, with master properties, and with Motion Graphics templates, giving you and your colleagues a streamlined graphics editing experience. Combine drop-down menus with text style expressions to control the text formatting on multiple layers in one place.

Updated Cinema 4D

The new release of After Effects includes an updated version of Maxon Cinema 4D Lite (based on Cinema 4D Release 21). Use Cinema 4D Lite to create and import 3D content for After Effects projects. Add Cinema 4D content to After Effects projects just like footage; extract scene data, like cameras or 3D objects, which you can manipulate in After Effects.

The latest release of C4D Lite can be launched within After Effects and as a standalone application. New features include the caps and bevel tools for creating extruded text and splines with more personality. A new high-performance denoising filter improves visual quality and reduces rendering times. Cinema 4D gives After Effects users a great way to explore the exciting world of 3D motion graphics — including basic modeling, texturing, lighting, and animation.

Format and system support

After Effects offers new native support for Canon XF-HEVC, as well as import support for two legacy formats: Animation with delta frames and MJPEG. Plus, we’ve improved performance for 10-bit H.265 HD/UHD, HEVC HD/UHD, and ProRes files.

After Effects will now detect and alert you to any known issues with specific hardware or drivers being used on your computer, and help you update to ensure compatibility and optimum performance.

This article was originally published by Victoria Nece on Adobe Blog.

Best Selling After Effects Templates by Vdeesign in 2019

2019 has been a fantastic year on all fronts, with about 2 months left in the year we look back at the eventful year that we have had. We are thankful to our customers, to our readers, to those that refer us; we are incredibly grateful. These templates are a result of passion and countless hours of work to satisfy our esteemed customers.  

In this article, we would check out some of Vdeesign's bestselling after effects templates of 2019. Therefore, if you find it hard choosing the best after-effects templates to use, we can help you narrow down your choices. We will take a look at these bestsellers and how to put them to maximal use.

400 Color Grading Filters:

Over time, the popularity of motion graphics has consistently soared. Color grading presents a fantastic opportunity for users who want to tweak visual content and make it more impactful. If you are yet to start applying color grading, then I can assure you that you are missing out on so much. With color grading, your work can quickly go from good to fabulous.

In this tool, Vdessign provides users with more than 400 dynamic color grading filters. Therefore, it is the best option if you are looking to improve your video blogs, films, trailers, music videos, presentations, and explainer videos, naming a few. The color grading process offers users a combination of automation and control. With this tool, you can make adjustments based on your preferences.

You can take things one step further by using the accurate simulations of film stocks, VHS looks, and a host of special effects.  With color grading and its implications, your footage would have the same cinematic contrast as big-budget movies. For your colorful and stunning promo, you absolutely need this template.

Still not convinced? Let’s go on and take a look at some other features of this pack;

- It has more than 300 filters with automated grading such that it works with video, photo, and graphics

- It is wholly and easily customizable

- It is resolution independent

- It works with after effects CS6 and above

- It also includes a step-by-step video tutorial that explains everything that users need to know.

UPDATED VERSION 2.0;

- 100 new filters

- Improved template performance

- After effects, CS5.5 version added

UPDATED VERSION 3.0 CONTAINS;

- 100 new filters

- 3 new effects (Vintage effect, grain removal, an digital screen texture)

- Fixed bugs

Sleek 3D Phone App Trailer

This tool presents users with the ideal way of unveiling new apps. It was specially designed to promote new mobile app projects effectively. The sleek 3D phone app trailer features realistic 3D renderings that provide users with a stunning modern look. With this tool, you can give prospective users a visual feel of your app content. With this tool, you can be sure to promote your prototype in a matter of clicks.

This tool is different from your regular explainer video template. It is built to industry standards and helps you get messages across clearly. The trailer also allows users to tweak the order, length, and layout of every scene, therefore, putting power in your hands. Users with the most basic after effects experience can use this tool.

Apart from its user-friendly setup, the tool also works without third-party scripts or any additional plugins or software.  Lastly, this tool is suitable for a variety of content; therefore, it can be used across various niches.

Still not convinced? Let’s go on and take a look at some other features of this pack;

- It contains 12 scenes

- It also contains 12 (pre-rendered) realistic 3D iPhone X sequences

- It does not require plugins or third party scripts to work.

- It works with any color

- Links to font and music are included inside the template.

Phone X App Hype

Need more than an explainer video to describe your phone app? Check out the Phone X app, specially designed to promote all kinds of the phone app and significantly increase your download numbers. This template is the ideal way to build hype around your mobile app.

 The template is bold, dynamic, and it provides an energetic feeling that makes your app super cool. It affords users the opportunity to target millennials and a variety of other audiences.

It also designed with a modular setup and didn't require additional plugins or 3D software to customize the template. This template provides you with a modern and simple way to promote mobile app content.

Still not convinced? Let’s go on and take a look at some other features of this pack;

- It has a user-friendly interface that is easy to use and understand

- It comes with a descriptive video tutorial that breaks the entire step into understandable bits.

- It has 138 text placeholders

- It has 16 Phone X sequences

- It is fully customisable

- Links to font and music are included in the template.

Clean and Simple Website Promo 2.0

Do you need to promote your website content and ensure maximal engagement? With the clean and simple website promo, you can deliver the most essential details of your website efficiently. The tool can be used to create a fantastic clutter-free video. This template works perfectly for a wide range of websites and blogs (for both personal and business).

This template offers a clean and straightforward universal template that works for all kinds of websites. With some minor tweaks, you can customize the template to represent your brand. The clean and simple website promo truly lives up to its name, providing you with a unique and professional approach to website promotion.

Still not convinced? Let’s go on and take a look at some other features of this pack;

- It has 33 media and 37 text placeholders

- There is an identical black version with update 2.0

- It uses HD resolution (1920 x 1080)

- Users can get free email support for all issues

Dynamic Stomp Typography Open

This tool can be used to create content for all platforms. It can be used to deliver your products in a unique and modern style. This tool has a pre-animated setup that can be used to present content in a fun and educative manner.

This pack is fresh and authentic; it allows users to deliver content with highly engaging typography and captivating animations. It can also be used to promote educational content, blog content, online review, and lots more. Ideally, this pack is the right option if you wish to leave a lasting impact on your audience.

Still not convinced? Let’s go on and take a look at some other features of this pack;

- It is easy to customize because the entire asset is built in after effects.

- Enhances speed and quality in the process of creating content

- Contains 66 photo and 100 text placeholders

- It uses 4k resolution (3840 x 2160) and HD resolution (1920 x 1080)

- Links to fonts and music are included inside the template.

Blackboard Chalk Explainer Toolkit 3.0

Without a doubt, explainer videos present an excellent opportunity to explain new services, ideas, and concepts. The blackboard chalk explainer toolkit allows you to assemble artistic animations with an attractive chalkboard vibe. With this tool, you can easily set up lectures, presentations, and other kinds of videos for all purposes.

This tool has a stylish and highly engaging animated setup that makes the presentation look distinct and fresh. It can also be used for idea pitches where you can break down complex concepts quickly. The blackboard chalk explainer toolkit is easy to set up, and it presents you with the opportunity or presenting ideas speedily and authentically.

Still not convinced? Let’s go on and take a look at some other features of this pack;

- It has 330 unique custom-drawn chalk doodles

- It also has a step by step video tutorial

- Customizable assets and icons

- Optimized fast render

Rounding up…

There we go with a list of 6 of our best templates for 2019, handpicked by you. The goal for us is to help you create quality visual content quickly. All templates come with in-depth video tutorials that will guide you through.

The Making of Motion Graphics

The process of creating a motion graphic is multifaceted, but every step has a key purpose that contributes to a successful end product. Here’s what to expect.

Kickoff

Any creative project should begin with a kickoff meeting. This can take place on the phone, over video conference, or in-person. However it’s hosted, it should be live. Kickoff is an irreplaceable step in ensuring that client and vendor, department head and in-house team, or whoever is engaging in the work, discusses key goals and mandatories in real-time. 

The information exchanged during this meeting would take far more time to gather over email. Yet, even if those details were efficiently squared away by written exchange, emails also don’t allow for the level of rapport-building that hearing real voices — and ideally, seeing real faces — affords in a working relationship. In fact, MIT ranks face-to-face interactions as the most effective form of communication; these are followed by video conference and phone communication. So plan to have at least a phone call, if a video chat or in-person meeting isn’t feasible for your kickoff.

Scripting and Scene Direction

Often the first deliverable in the production of a video, the script and scene direction is highly important — and interdependent. First, some quick definitions:

• Script: Voiceover and/or onscreen text

• Scene direction: Written descriptions of what will be shown on-screen during each part of the script

Since the content and storyline are the backbones of any video or motion graphic, it’s best for scripting and scene direction to be a highly collaborative process. 

The team producing the work will need to elicit feedback from key stakeholders on the client-side. They’ll also probably involve as much of their own production team as possible during this phase. That means getting designers, content writers, researchers, animators, and project managers all in one room to brainstorm and plan. This approach ensures that the storyline touches upon key messages, is engaging, and plays well with the design and animation styles to come.

Storyboard

Upon approval of the scripting and scene direction, the team moves on to storyboarding. In this phase, the script and scene direction are combined with sketches that help bring them to life. 

Depending on a number of factors, including a budget, timeline, and chosen production process, the sketches may vary in complexity. They may be displayed scene-by-scene alongside the script and scene-direction notes. Or they may be animated, with very rough cuts of sound direction and/or voiceover to show timing. 

Likewise, in some scenarios, this may be the first time that key art direction elements like colors, fonts, and illustration styles are proposed — unless those decisions were established upfront.

In whatever form it takes, the storyboard gives the team something visual to react to. It ensures that the scene direction described in the previous phase is fully getting its message across. What’s happening on-screen is essential to telling the story in a way that engages your target audience — and you must keep them top-of-mind when reviewing. Personal preferences can come into play when reviewing any deliverable. But at the end of the day, your motion graphic needs to resonate with your audience more than anyone else.

As is the case at the scripting stage — and every stage in the motion-graphic production process — you’ll probably want to revise your storyboard at least once based on feedback to make sure you’re on the right track. If feedback is minimal, you may be able to move straight into the artwork phase and incorporate feedback then.

Artwork

Developing the artwork for a motion graphic is generally more time-intensive than any of the previous steps on their own. All the revisions and approvals up to this point — on the script, scene direction, sketches, and art direction — have ensured that the project is on the right path. Together, they add up to a sign-off that the team can now invest significant time into production.

Whether your creative team delivers 1 fully illustrated scene for you to give feedback on, more than a few, or the complete set of artwork for your motion graphic will be determined by many of the same factors as your storyboard’s format. No approach is wrong, so long as it’s thoroughly communicated and understood by all parties. 

That’s because once your motion graphic enters animation, any changes to what’s being shown will require not 1, but 2 time-consuming stages of editing: artwork edits, then animation edits. This can compromise deadlines and budgets. So always ensure that the artwork for your motion graphic meets your benchmarks for success before giving the thumbs-up to start the animation.

Voiceover

Visuals aren’t the only component of your video. The script developed at the start of the production process will often include a voiceover. This isn’t always the case — if your video is being developed for viewing on mute, the words may be communicated as on-screen text instead. But if your motion graphic is designed to be played with the volume up, a recorded voiceover maybe 1 component of the sound in your video. 

Selecting the right voiceover artist is critical to perfecting the overall tone of your video. The voiceover must appeal to your target audience, and it must match the art direction — which was also tailored to that audience. Should the narration of your story be lean and professional, or whimsical and exciting? Should you opt for a youthful sound or a mature voice? Low tones or high tones? Your production team will lead the way in sending you only the examples that will appeal to your audience so that you can make an informed choice. 

Animation

The animation phase is the final step in the visual design of your motion graphic. By this point, you’re confident and excited about the script, scene direction, art direction, and artwork. 

Among the most commonly requested elements to include in motion graphics is character animation. Some illustration styles are suited to character animation, but others are not — so whether you’re going to include animated characters must be decided early on. Your production team should discuss options for this with you at the style guide and/or storyboard phase, and again as artwork begins. Moving from a style that doesn’t support character animation to one that does will definitely increase the budget if it’s not requested until the artwork stage or later. Again, the team you’re working with should discuss all of this with you as early as the kickoff and/or scripting stages. 

As you watch the artwork come to life in animated scenes, you can suggest a variety of changes. But when you’re not an animator yourself, it can be difficult to know which changes are relatively easy to make, and which are more involved. Ask your creative partner to explain the scope of different types of changes so you can stick to your timeline and budget.

Custom Score and Sound Design

Up to this point in the process, your motion graphic has a carefully crafted script and scene direction, custom-made artwork, and unique animations. So why spoil all that custom work with stock music and uninspired sound design?

Your score and sound design should punctuate and emphasize your message. Even if your video will often be played on silent (such as at an expo booth), if it will ever be viewed in a sound-friendly setting, these custom details will only enhance the impact. A disharmonious score and clunky sound design are far worse than no score or sound at all.

To learn more about crafting the audioscape of your motion graphic or video, read this fundamental guide to motion graphic music and sound design from Killer’s president and chief creative officer, Josh Miles.  

This article was originally published by Killer Visual Strategies 

Who has the Best Pack of Pre-loaders?

One major factor to note about the current digital age is the fact that it is highly influenced by animation. Today, creativity in design and animation are both quite essential in every field. Not only does it help you to make your interface lively, it also helps you get the attention of your audience. Great animation can be leveraged for growth and it can be used to help your brand to stand out. With creative animation you can include unique details about your brand. In this article, we will take a look at one critical element of design Pre-loaders.

What are pre-loaders?

No matter how quick your website loads, there is a tendency that it may take some extra seconds to process data. In this age of fast internet speeds, this may piss people off. Pre-loaders are those interface elements that inform visitors that your site is functional. The high speed of modern internet has made internet users quite impatient. If a website takes up to 5 seconds to load, there is a high chance that users may consider exiting your page.

Pre-loaders are built by designers who specially take out time to create both simple and complex designs animations. With these animated elements, you can keep your users busy and pass across crucial information. It takes a lot of time to build pre-loaders from scratch and since you may need to build pre-loaders regularly, it is best to do it with a tool.

It is easy to tell you how this tool works. However, since a picture is worth more than a thousand words, then I’d rather show than tell. Here’s a video that brings clarity;

What makes a great pre-loader?

Often times, there are debates about what a makes a great pre-loader. There are factors that are involved when it comes to selecting the right pre-loader. Firstly, the simplicity of a pre-loader is essential and this is why most projects have been developed with simplified loaders. Although they are not as popular, complex loaders may take up a lot more resources to work. However, with the development of increased processing power, it is likely that simple loaders may soon be out of sight

 There are times when it is hard to find the right inspiration to design excellently. This is why tools may be a great option for the creation of pre-loaders. With tools, you can find inspiration and make simple adjustments to preexisting templates.

Using Vdeesign’s new pack of pre-loaders as an example, let us examine “must-haves” for any pack of pre-loaders. If you are looking for a top-shelf collection of quality infinite loaders then the rest of the article is for you. The new loading indicator pack by Vdeesign includes the following features;

1. A large collection of animated loaders: This pack offers users a wide range of options for users who can select out of a pool of infinitely looping loaders. Based on personal preferences, users can choose different kinds of loaders.  

2. This pack also comes with After-effects i.e. it allow users to make various kinds of adjustments in terms of length, color gradients, and many more.

3. All the loaders in this pack are resolution independent; they all provide full vector shapes.

4. In terms of formats, the pre-loaders in this pack all work with 3 exported formats (GIF, PNG, JSON/lottie.

5. This pack also works with all colors; users can edit the color to suit their brand colors. Also, the templates in the pack are compatible with lottie preview player.

6. In terms of the ease of use, this tool is a pretty straightforward tool. Users do not require plugins or any form of third-party scripts to use this tool. It also comes with a full tutorial video that provides a step-by-step explanation about how to use the tool.

7. Vdeesign also provides maximum support to users who encounter any kind of troubles with the template.

These are the features that you have to look out for in pre-loaders. With a pack that contains all this, the work of a design can be made very easy. The new UI loading indicators pack is designed to improve your products and projects in real time.

If you wish you keep your audiences thrilled with beautiful pre-loaders then this pack is for you.

If you spend countless hours on the process of creating pre-loaders then this pack is for you

This pack can be used to create bright, fun and unique pre-loaders and loaders. 

Rounding up…

Every site needs to have solutions that prevent the inconvenience that users feel when they have to wait for pages to load. If you are a business owner then you need to ensure these solutions in order to meet up with your business goals.  

We understand how annoying it can be when you have to wait. However, you can use this to your advantage and keep them entertained so that the ‘wait’ isn’t boring. As humans, we love to occupy every moment with activity; therefore, there is a tendency to feel weird when you have to wait. Vdeesign’s pack of pre-loaders were specially as dynamic solutions to keep the visitors interested 

With new websites coming up every day, it is important that you find a way to ensure that your website remains interesting, creative and appealing. You can ensure this by focusing details because at the end of the day, that is what makes up the difference between successful and unsuccessful sites. The functionality of a site is highly dependent on several elements that need to be approached carefully.

Improving the UX of Progress Indicators and Feedback Notifications

Visibility of system status is one of the most important rules of UI/UX design. The goal behind this rule is pretty obvious — to minimize user tension you should provide feedback to the user about what is happening with the app within a reasonable amount of time. Don’t keep the users guessing — tell the user what’s happening. And one of the most common forms of such feedback is a progress indicator.

In this article, we’ll give you an overview of the main types of progress indicators and the use cases for them.

Good Interaction Design Provides Feedback

While instant app’s response is the best, there are simply times when your app won’t be able to comply with the guidelines for speed. Delays are usually caused by slow loading times and latency issues. For such cases, you must reassure the users that the app is working on their request and that actual progress is being made.

Essentially, feedback answers questions across three categories:

• Current Status: What’s happening?

• Outcomes: What has just happened?

• Future Status: What will happen next?

What is a Good Progress Indicator?

Good progress indicators always give some type of immediate feedback. They notify users that the app needs more time to process the user action, and tell (approximately) how much time it will take. They have two main advantages:

• Reduce user’s uncertainty (app reassures the user that it’s working).

• Offer a reason to wait and reduce users’ perception of time (app gives the user something to look at while waiting. Thus, makes users pay less attention to the wait itself).

A user’s wait time begins the moment when she clicks the button (initiates an action). Immediately, the system should give some visual feedback to communicate that it has received the request.

Use a progress indicator for any action that takes longer than about 1 second. For anything that takes less than 1 second to load, it is distracting to use an animation.

Types of Progress Indicators

Progress indicators could be determinate or indeterminate:

• When indicators are determinate they indicate how long an operation will take when the percentage complete is detectable.

When indicators are indeterminate they request that the user waits while something finishes when it’s not necessary to indicate how long it will take.

Also, there could be combinations of these two types of indicators.

Image source: materialdoc

Looped Animation

Showing an animated graphic on loop offers feedback that the system is working, but usually, doesn’t give enough information about how long the user will have to wait.

As a general rule, you should use looped animation only for fast actions (2–10 seconds). Making the user stare at a spinning wheel longer can increase bounce rates.

It can also be helpful to add additional clarity for the user by including text that explains why the user is waiting (e.g. “Loading comments…”).

Users Expectations

Default loading icons (like the iOS spinner of gray lines radiating from a central point) tend to have negative connotations. They serve a variety of operating system functions, indicating the status of everything from device boot to problems connecting to network or loading a data. Because of that, people don’t’ like to see only a loading spinner with no indication of progress or time.

Image source: appnce

Looped Animation Integration

You can integrate looped animation with existing controls, especially buttons. For Android applications, a circular loader may be integrated with a floating action button. The thought process here is to confirm that the submission was complete not necessarily the progress. That is shown through the completion of the circle.

Image source: Material Design

System or Custom Looped Animation

Facebook’s app has a very interesting experience with looped animation. Rusty Mitchell highlighted this moment when he talked about a Facebook loading indicator: “When the users were presented with a custom loading animation in the Facebook iOS app (left) they blamed the app for the delay. But when users were shown the iOS system spinner (right), they were more likely to blame the system itself.”

Linear Animation

A determinate linear progress indicator should always fill from 0% to 100% and never decrease in value. For multiple operations happening in sequence, you should use the indicator to represent the progress as a whole, and not each individual operation.

Linear Animation. Source: Dribbble

Percent-Done Animation

Uncertain waits are longer than known, finite waits. Percent-done progress indicators are the most informative type of wait-animation feedback. They show the current progress, how much has already been accomplished, and how much is left. A percent-done indicator makes users understand how fast the action is being processed.

As a general rule, you should use percent-done animation for actions that take 10 seconds or more.

Source: Dribbble

Provide a General Time Estimate

Don’t try to be exact, a simple, “This might take a minute” can be enough to inform the user and encourage them to wait it out.

Progressive Animation

Progress bars tell users how long an action is taking, but they’re not always correct. You can disguise small delays in your progress bar by starting the progressive animation slower and allow it to move faster as it approaches the end. The progress bar should never stop, otherwise, users will think the app froze.

Image source: tympanus

Showing Steps

Instead of showing a percentage number, consider showing the number of steps. Users might not know how long each step lasts, but knowing the number of steps at least helps them form an estimate.

You can follow a classic step-description way:

Image source: Dribbble

Skeleton Screens

You should always try to make the wait more pleasant if you can’t shorten the line. And wait-time is the right time for skeleton screens (a.k.a temporary information containers). Skeleton screens are another way to focus on progress instead of wait times. A skeleton screen is essentially a blank version of a page into which information is gradually loaded. Such action creates the sense that things are happening immediately as information is incrementally displayed on the screen.

Medium uses this trick, showing a simple wireframe as a placeholder, while the actual content loads. With such a screen, the focus is on content being loaded not the fact that it’s loading.

Medium skeleton screen. Image Source: link

Don’t Use Static Progress Indicator

This group of indicators is represented by not moving image or text like “Loading…” or “Please wait…” to indicate that the request has been received. While any feedback is better than none, static indicators don’t offer enough information about what is happening and should be replaced with a more meaningful type of indicator for better UX.

Avoid using static progress indicators.

One Last Thing

To ensure people don’t get bored while waiting for something to happen, offer them some distraction. This can be something fun, something unexpected or anything else that catches your users’ attention long enough for your app to load. Fine animations can distract your visitors and make them ignore long loading times.

Image credit: Ramotion

Conclusion

Providing users with feedback or using notifications is fundamental to positive user experience. Feedback can reduce uncertainty for users and increase the time they are willing to wait. While users expect feedback from you, they are also happy to share what they think about your product. Using a smart website feedback tool to engage customers and collect micro-feedback can help you understand usability friction, improve UI/UX and ultimately make users love your product more.

This article was originally published by Nick Babich

Why Vdeesign has the Best Looking After Effects Templates?

Today, motion graphics are at the fore when it comes to effective marketing. Everywhere you turn, you see adverts, presentations, promotions, and many more that are made with After Effects templates. This goes to show that it is crucial to understand the features of After Effects templates. When you have this understanding, then you can select the best possible After Effects template for you.

In this article, we will take a look at one brand that has the best looking After Effects templates - Vdeesign. Let us start with a proper introduction before looking at the details of the quality After Effects template.

Understanding After Effects

For the sake of those that are not familiar with it, After Effects is a tool that can be used to create motion design. With After Effects, users get to use a file structure that could be customised (allows users to edit color, texts, images, and so on). An After Effects template is a valuable resource when it comes to making presentations. It is an effective means of presenting ideas, concepts, promotions, and many more.

It is advantageous because it helps you to create amazing designs without understanding the complex file structures that the professional motion graphic designer has to follow. After Effects are professional compositions or timelines that allow users to drag and drop elements. While some after effects templates are used to create finished videos, others are used for including graphics to ready-made videos. To use after-effects, you need a copy of Adobe After Effects on your Mac or PC

Now, we would use Vdeesign templates as a case study in understanding the essential features of After Effects templates. Below are some prominent features of good After Effects templates;

A great sense for a visual appeal

The goal of any motion graphics project is to attract attention. Everyone prefers an attractive design or image over an ugly one. The human mind is responsive when it sees things that appeal to the eyes. With the use of quality imagery, After Effects templates can create a great first impression with a strong visual appeal   

Strong use of typography

Typography plays an essential part when it comes to creating beautiful presentations. The proper use of typography can be used to convey a certain mood or feeling and hold the audience’s attention. You can emphasize critical parts of your message and create reader-friendly content for all kinds of presentations. A great After Effects template leverages the substantial use of typography.

Use of graphic design principles

There are many principles and a high level of professionalism involved in the creation of After Effects. Vdeesign After Effect templates is in line with all the graphic design principles. It is essential to create designs that are in line with the elements of visual design composition. All our after effects templates work in line with laws such as harmony, alignment, balance, contrast, proximity, movement, rhythm, and unity, to name a few.    

Sophisticated transitions

This is one of the most crucial characteristics of an After Effects template. With advanced transitions, After Effects help users to create amazing visual content. Vdeesign templates are made with smooth transitions that give your visual presentation that modern and sophisticated look.    

Clever ideas

Ever wondered who the experts behind the amazing templates at Vdeesign are? After Effect templates are created by professionals, who combine various smart ideas to create breathtaking visuals. After Effects templates are inspired by creative ideas from multiple places, people, and cultures.

Storytelling

This is another crucial feature of an After Effects template. Vdeesign templates offer the perfect avenue to share compelling stories. These stories can be used to get specific reactions from your audience. When you are looking for the ideal templates to share your stories, look at the Vdeesign. Our models are focused on telling your story the way you wish to say it.

Customization

The beauty of After Effects lies in the natural and extensive customization options that it offers. With these options, users can use the drag and drop features to create unique visuals. Users can choose from a wide range of text, color, and professional design options. With this feature, we offer full flexibility to our users.

Dedicated customer support

Another salient feature with After Effects is customer support. Users often have questions, queries, complaints, and so on. This is why Vdeesign has dedicated means of promptly attending to these needs. The team also provides video tutorials that serve as a step-by-step guide for using all our after effects templates.

Originality

This is the most important promise that Vdeesign offers. Our brand is known to create magnificent design ideas from scratch. Our designs are unique, and this is why the brands that use our After Effects templates always stand out.  

Today, audiences have shorter attention spans, and this means that you need to make a great first impression. When you can infuse the quality of your designs into their experiences, then you can get their attention.  Motion graphics plays a crucial role in brand building. This is why After Effects templates remain in high demand. Apart from telling your brand story, it can also be used to showcase your skill set effectively.

To maximize the benefits of visual representation, you need to work in line with the fundamentals of design. The ideal template (Vdeesign, for example) applies knowledge of the rules of composition.

Whether you are using them for social media, web and app UI, promotional videos, and many more After Effects templates are crucial resources. The right After Effects templates helps brands to stand out from the repetitive design structures.

The right After Effects template can be used to build crucial relationships with potential customers of your brand. Everyone wants to be associated with a brand that has an excellent reputation. With the use of quality design and imagery, you can evoke feelings in people. To efficiently do this, you may need to get rid of the basics and get a top-notch After Effects template such as Vdeesign’s.

Aesthetically appealing designs help you to improve the visibility and accessibility of your brand. This is the goal with all of Vdeesign's templates. They offer a combination of a strong visual appeal and functionality, which are primary foundations when it comes to building an exceptional user experience.

The importance of motion graphics cannot be overstated. However, it all depends on the efficiency of the tool that is used. For all your magnificent and beautiful designs, you can count on a team of professionals that always have you covered - Vdeesign. Need further convincing? check out our range of Templates (both free and paid)

Motion Graphics Trends for 2019

Winter is coming… We couldn’t withstand the temptation of staring this post with the well-known phrase. There are two reasons for doing so. The first one is that this statement is actually true. The coldest season is about to start. The second one is that winter equals to Christmas holidays, end-of-the-year reviews and New Year resolutions. This is just the right time to come up with suggestions and predictions of what will be work best for your business promotion. Being big fans of motion graphics, we bank on it and are ready to highlight the major design patterns and trends.

Last year was about trying something fresh and discovering new depths of motion graphics. We’ve tried to make our own suggestions and outlined key ideas in a fascinating post “Motion Graphics Trends for 2018”. Most of the predictions became the mainstream of this year. As 2018 is running out, we decided to sum up the biggest movements and the brightest trends born to rule the motion graphics industry throughout the upcoming year.

It’s up to you to decide how to use this outline: as a source of constant creative inspiration or as a guideline for informed design choices. The aim is to identify where motion graphics are right now and what path will it follow in 2019. Ready? Let’s dig a little deeper.

3D Everywhere

Oil by VINICIUS COSTA.

Being a new frontier of motion graphics, the 3D design is really everywhere and will continue to grow in popularity the next year. Combining animation, sound, and video, 3D opens up greater opportunities for showcasing almost unbelievable scenes designers previously couldn’t display.

We can see 3D shapes everywhere: in game design, marketing campaigns and sales presentations. It’s simply impossible to imagine motion graphics of 2019 without this trend. This is a new and robust communication tool able to highlight top product or service benefits in an extremely impactful manner. Possessing characteristic of a highly captivating and convincing medium, 3D can bring to life presentations, vivify commercials and product shots.

OPPO R9S – RED from CHIU on Vimeo.

Will we see more 3D motion graphics throughout 2019 in all industries? Definitely.

Mix of 2D & 3D Graphics

We spoke about this trend back in 2017. Mixing 2D and 3D can remarkably enhance any storytelling with more lifelike images. That’s why it was growing so trendy at the end of 2017. And that’s why its popularity will only intensify in 2019.

International Woman’s Day by Multiple owners.

Design ninjas continue to test new approaches and work on a spectacular combination of 2D and 3D graphics. As proof, we can observe a variety of new examples not only in commercials and big-budget shots but in digital ads and marketing as well. And it’s not surprising. 3D graphics design itself can be quite expensive while plain 2D animation doesn’t always comply with the message. A clever blend of both equips your marketing strategy with visually appealing graphics at an affordable cost.

There are several approaches to mixing 2D and 3D elements:

• Overlays of 2D images with live-action or 3D footage.

• 2D overlays with match-moving.

• Combination of 2D hand-drawn elements with live-action footage.

• Merging of 2D and 3D images.

Let’s wait and see which of the approaches will take the leading position in 2019.

Highly Complex VFX (Visual Effects)

Explosions, natural catastrophes, dinosaurs, and transformers… Such scenes cannot be shot in real life but, thanks to visual effects, we can see them in movies or commercials.

Combining existing footage with a computer-generated imagery, VFX motion graphics can take viewers to another dimension where everything is possible. No wonder it becomes so popular.

NUBIA-RedMagic by Multiple owners.

Motion design with highly complex VFX is spectacular and fascinating. The magic happens because you’re no longer able to distinguish live-action from digital animation. It’s a hybrid of technology and artistry that grants viewers an exclusive visual experience. Hurry up if it wasn’t included in your marketing campaign. This is the trend you cannot overlook.

Colorful Color Palettes

Color greatly influences any storytelling. It can double emotional impact, clarify motivation or set the right mood. So, how to choose the best colors for your story? The answer is to opt for a colorful color palette in 2019.

BBC Two Ident from Kijek / Adamski on Vimeo.

Your design must stand out and bright bold colors rule the digital design world right now. Remember that color is also a form of brand expression. The motion graphics color palette for the forthcoming year inspires positivity.

Don’t be afraid to utilize its visual power to make your animation look fresh and zesty.

Animated Logos

Every upcoming year pushes the limits of logo design. 2019 will continue to follow this tendency. Companies strive to market their offers in the digital space putting the major focus on social media and expecting more from logo designs.

Pet Cloud by Maksim Marakhovskyi.

Animated logo design is a super hot new trend that will proceed to evolve throughout 2019. The eye-catching magic of things that move is now actively used in logo motion animation making the letters warp, rearrange, expand, transform, hide and reveal, rotate, etc.

For sure we’re going to witness other logo animation after effects able to pop up in interesting ways and captivate user attention.

Try to use this trend in your next design endeavor to create something unique and distinctive for your brand.

Retro Motion Graphics

Retro style makes a comeback serving as a source of inspiration for graphic designers.

Blockfood animation video from Lemon Digital on Vimeo.

Retro motion graphics is what will help you get noticed in 2019. If you’ll be brave enough to combine it with VFX as in the examples below, your audience will keep coming back hungry for other fascinating experiments.

SweeTARTS Endless Variety Gummies from velvetspectrum on Vimeo.

Some may assume that retro design is outdated and unattractive. Of course, it presents a completely different style compared to modern design, and this is where the key benefits hide. Especially for retro motion design.

Such an unexpected combination proved to be very popular among designers and business owners. Retro effects in motion look cool, they awake nostalgic memories and are able to attract a far broader range of audience than expected. Why not to try it the next year?

Drink & Sport from JAMBO on Vimeo.

Morphing

If you are looking for an appealing way to connect ideas or make a smooth transition from one concept to another, pay attention to morphing graphics. Considering its growing popularity, we dare to predict that it will become an essential part of animation design in 2019.

There is a countless number of logos that morph from one shape or image to another. Have you ever noticed how engaging they can be? Scientists say we’ve got used to identify and distinguish images more quickly. Thus, it’s more preferable to use visuals for conveying messages. Morphing in motion graphics perfectly fits this concept and short attention spans.

Images and shapes morphing helps to show and express more in less time. Catch a few examples of using this trend for your brand promotion:

• Morph your logo into a product you present.

• Morph your product into a solution your target audience may look for.

• Morph base material/initial idea into the end-product.

Icon animation for Rokid Alien AI assistant by Gleb Kuznetsov.

The list can go on and on as far as your imagination and business goals allow. Just keep in mind that morphing is a hot design trend for 2019 worth to be included in your design or video production plan.

Motion Graphics in Web & Apps

Motion design for web is popular and trendy. If you want to drive traffic to your website and boost its competitiveness, you’d better add motion graphics there. The choice of leaving or staying on your website a visitor usually makes during the first ten seconds. This is a small time frame for drawing attention and demonstrating value, isn’t it?

Motion graphics can perfectly serve the purpose. Its ultimate goal is to educate, engage visitors and make them stick around your website or come back for more. Little will change in 2019. So, if you are thinking about how to tell the story of your brand, showcase the specs of your product, service or simply made the loading screen not so boring, trends of motion graphics for websites for 2019 offer a variety of options.

From experiments with your logo (remember the paragraph about morphing?) and hover animation to kinetic typography and animated map markers. The choice is yours.

A space for endless creativity, a source for continuous inspiration and positive user experience. This is how app development graphics can be described. Far gone the time when it was just a décor integrated into an interface. Now it’s a fully-functional element able to bring your app to life and guarantee smooth interactions which, in their turn, make a tremendous impact on the overall user impression.

A thought-out motion design for mobile apps adds more convenience, simplifies navigation and makes a memorable experience of using your product.

Loading Animation for iPhone X by tubik in Mobile Design.

Click and hover effects, processing bars and list bounces have been actively used to link interface elements, incorporate interactive tips, provide feedback, show pages hierarchy or important functions. They will continue to prevail in 2019 making apps even more predictable, convenient and faster. Choose the form that best suits your goals if you still haven’t done so. Mobile app development cannot succeed without motion graphics.

It’s Time to Get Moving!

Now when you get the idea about what trends are going to rule the motion graphics world in 2019, we hope you are feeling inspired to explore a new way of showcasing your brand.

Do not forget to use the comments section to ask questions or share your own motion graphic predictions for 2019.

This article was originally published by Devenup

Investigation Documentary Opening Kit Template

Why are stories important?

Every story is created for a specific audience, and it is meant to have certain effects on those people. A story can be used to evoke particular emotions when people come across it (in whatever form that may be).

Like humans, every brand has its identity. The stories behind the brand profoundly influence this identity. Customers love to know that they can relate to certain qualities of brands. To properly outline these qualities, you need to ensure that you tell a crystal clear story. When it comes to building the ideal brand identity, you need to ensure that you are consistent (Vdeesign has got you covered on this).

The way you tell your story is just as important as the story itself. The elements involved in the process of telling your story can influence the way people take your message. The components involved in the process of telling your story will determine the kind of feelings that your brand's story will exert.

In this short article, we will take a look at a template that can be used to share stories in a dramatic style.

The INVESTIGATION DOCUMENTARY OPENING KIT is a “documentary-styled” template that can be used to entice your audiences. It provides users with the ideal way of presenting your ideas to a target market.

What is the inspiration behind this template?

A demand for a model template inspired the design of this template. This template also comes with an attractive and precise modern look. With the Investigation documentary opening kit; users can uniquely deliver content. It can also be used to make captivating animated sequences for all platforms.

This template also inspired by the need to have another 'model' template that is suitable for all kinds of content. In this case, a model template is one that is used across all industries. It works great for;

• making documentaries, news and show openings

• Presenting sports news, information, promotions, and many more.

• Highlighting lifestyle trends and events

• Creating powerful political and social messages

• Music promotion, and so on.

The template is fully customisable, and users can add media content, as well as different kinds of transitions. This means that you can stay in the director's chair and seamlessly create fantastic content in your way.

Flexibility, Speed, and Ease of Use

Flexibility is crucial when it comes to the creation of a compelling story. With flexible features, users can include different elements of design and expression in their accounts. The Investigation documentary template offers users with fill editing flexibility, duration adjustment, a wide range of color customisations, as well as, film filter effects. This wide range of features and options provides a unique combination of elements for every user.   

Also, with this tool, users can share their stories in real-time. This is possible because you do not need templates third party plugins or scripts to edit this template. Its project structure is user friendly, and this makes the tool easy to use. Therefore, whether you are a learner or a professional when it comes to after effects, this tool can provide stunning results on the go. With drag and drop features; you can play around with images, clips, texts, and other types of media.

The template also includes a step by step descriptive video tutorial. This video was created to ensure that users have all that they need to make the best of the template. The video helps users to understand the immense capacity of the template and how to use it. Users are also provided with free email support whenever they need help.   

Other benefits of the template include;

-        A FREE mobile-friendly version (vertical aspect ratio)

-        30 media placeholders and 15 text placeholders that users can choose from

-        4k/ HD/ and SD resolutions

-        Links to fonts and music are included in the template

-        FREE and timely customer support.

Ultimately, this template is a unique and effective way to provide your audience with exclusive content. With the right story and the right medium to tell it, you can impress, inspire, and influence your audience across all social media platforms. It works with after effects CS5.5 and above.

When it comes to creating a unique story for your brand (whether personal or company), you need to ensure that it is interesting. The goal of your story is to gain the interest of folks in your target market.

You need to creatively present concepts, ideas, products, and services to your target market. 

Animation is a fantastic tool that can be used to differentiate brands. It is often a preferred means of presenting information because it is highly effective. The Investigation documentary template is the ideal option if you are looking for an elegant, inspiring, sleek, and highly descriptive manner of promoting content. You can take advantage of the vast features and capture crucial details for your audiences.

It is not always about getting the attention of your target market. It is also essential that you maximize that opportunity. In a fast-paced digital world like ours, you need to ensure that you have the right tool to create eye-catching and fantastic content.

The investigation documentary template is the ideal choice when it comes to crafting that unique story that represents your brand.