According to Statista, there were about 205 billion mobile app downloads in 2016. This shows you how large the mobile application market has gotten. These days, tons of mobile apps do a wide range of things and, amazingly, every application has a long list of competing apps that offer the same value. The number of mobile app downloads has grown by more than 20% in the past 3 years. This shows that there are several opportunities for developers to showcase their best hands and produce valuable mobile applications. However, having a great app is just one step of the journey because you also need to ensure that you properly market your application. In this article, we will go through a step-by-step process of effectively marketing your app with a focus on video marketing.
What comes first?
For every mobile app that becomes a bestseller, there is a process that leads up to the point where the app is sold out. Before you decide to market your app, you need to ensure that you conduct market research (competitive analysis). This is necessary because it is very likely that your application has some existing competition in the market. This analysis will help you make comparisons and this will ultimately help you to deliver a perfect app.
Another reason why this needs to be done is that it helps you find your ideal customers. This is important because it will help you to focus on the specific people that need the value that your app offers. When you can envision your ideal/average user then you can go on to find out the best way to market to them. After this is done, then you can easily create the right marketing messages that will lead to conversions.
The importance of social media
The importance of social media in today’s digital world is immense and this is why it is critical for app promotion. Whether you are trying to gain people’s attention through paid or organic connection, social media can help you get across to potential users.
Social media promotion is a no-brainer because most of your potential users are already on these platforms with their devices. Therefore it is easier to get them to download your applications with a few clicks. To effectively market your mobile application, you need to device a useful social media strategy. For social media to work, you need to find ways to get the attention of your audience
Before you begin…
After the development of your app, you need to figure out how you will tell people about your product. Trying to sell an app is somewhat similar to trying to sell a product in real life. Just like a real product, the availability of your app does not result in sales. No matter how great your app is, no one will know about it until you SHOW them the great features that your app has. Although Social media is a crucial tool, the content of your social media campaign is what truly matters. This is why you need to effectively communicate the benefits and unique features of your mobile app to prospective users. The best way to do this is through the use of video content.
A strong visual theme is one of the most effective and inexpensive ways to communicate. When done correctly, videos can make the difference between a great marketing effort and a failed one.
Videos are a great way to promote your brand and register a positive feeling about your company. These days, most video ads are done to promote the positive image of brands. With videos, you can promote positive feelings in users and subsequently influence them to download your application.
Emotions play a crucial role when it comes to the human decision-making process. Videos are a great way to evoke emotions in users. By creatively outlining your video with visually appealing content (the kind that your target audiences would like), you can begin a process of emotional investment. Everyone that comes across your video will have some kind of reaction. Video is the best tool to use to get a positive reaction from your prospective users.
Actions indeed speak louder and this is the goal for video marketing. With videos, you can have a call to action and drive users to the store where they can find your app. Videos help you to connect to your audiences in a clear and precise manner. Trust is the foundation of sales and with videos; you can build and maintain a great level of trust with prospective users.
Why not give vdeesign a try?
Viewers often have a short attention span; this is why you need to ensure that you grab their attention at first glance. With quality imagery and the proper use of motion picture, you can get them to preview the wonderful features that your application offers.
We have the following products that can be used for effectively marketing your mobile application in real-time. All of these templates are not only easy to use; they also offer extensive customization options. Users can customize colours, texts, designs, and duration to fit with personal preferences. Also, these templates come with extensive tutorials that help users to master the ropes and create video content that will lead to conversion. Let’s take a look;
1. App Store Preview Promo: https://videohive.net/item/app-store-preview-promo/24007222
This promo is made up of several short videos with which you can show users realistic demos of your app in action. With a long list of templates that are less than 30 seconds, users can discover and learn about your app with realistic demos.
2. Sleek 3D Phone App Trailer: https://videohive.net/item/sleek-3d-phone-app-trailer/22300212
This is not just your typical explainer video template; it is a professional presentation that is built according to industry standards. If you would love to tell the world about your app using 3 dimensional pre-rendered sequences then this set of templates are for you. It is useful for a variety of content and can be used across various niches.
3. Phone X App Hype: https://videohive.net/item/phone-x-app-hype/21188172
Your apps big revealing can be made bigger and better with these set of templates. The designs for these templates are bold, dynamic and supercharged with energy. If your app is targeted at millennials then you need a cool way to go about marketing it. This set of templates redefines the term ‘cool’.
4. Phone App Promo Kit: https://videohive.net/item/phone-app-promo-kit/20337711
This kit is designed to promote mobile application projects on any level. It is the ideal tool for you to explain, promote, and showcase the unique features of your mobile app. You can also take advantage of the hand gestures and capture the most important details of your app with this tool. This tool provides you with a sleek, elegant and highly inspiring way to share the content of your app.