There are several templates for brands to pick from in the market. The question of how to choose the perfect template that will properly amplify your marketing is one that every marketer has to answer in a bid to get the best out of marketing. We have gone through several reasons why video marketing is a must-have for every marketer (In older articles). Due to the importance of video to the overall perception of your brand, it is important that you get it right when it comes to selecting the right kind of template for your business. In this article, I will take you through the process of selecting the right kind of template for your brand.

Templates make our work easy and in order to translate this ease into efficient marketing, you need to select the right templates for your brand. It is important that you get it right because your template will go a long way in determining the way that your brand is perceived by people.

To build or to start from scratch?

Users have the option of picking either pre-built templates or starting from scratch. This depends on whether you would love to begin on a blank canvas or whether you will need some kind of guidance through the process. On the other hand, you have the option of videos that have been created and can be easily customized.

For pre-animated templates, people argue that it provides a structure for your video and helps you with the background ideas that you need. Keep in mind that these templates were designed with the best social media practices and platforms in mind. If you do not want to build from scratch then you can get a template that is adjustable. With prebuilt templates, brands have the option of customizing the template. Due to the extensive features that templates provide, brands can present their unique style.

On the other hand, professionals may decide to begin from scratch and build upon it over time. However, this is bound to take much more time than templates that meet you halfway through.

Purpose count

There are various templates that are designed for different purposes. This is a huge influence for digital marketers who seek to find the right video for the particular purpose that they seek. Each template has its features and styles and often times, these features account for the uniqueness of each theme. When it comes to selecting the right video, you need to think about the overall goal that you are trying to achieve with your video. Understand that this is different from finding the overall goal for your marketing strategy. You need to understand what you want from each video for you to understand what kind of template to use. Whether you are trying to engage your users with educational content or you are trying to uniquely showcase your brand, there are templates that suit your brands every need. A brand that is trying to improve awareness on new streams of media interaction will consider that fact when going for video templates.

How to find the best video format for you

Notice that the phrase “for you’ is included at the end of this subtopic. The reason for this is simple, there is actually no single pattern that works for everyone. The kind of video format that is most suitable for your brand is best determined by you.

However, in finding out what format works best for you, quality is a necessary factor. Remember that the video still has to get streamed and you need to ensure that you consider this when you are selecting your video type.

Before we go on, let us look at bit rates. A bit simply refers to the smallest unit with which computer data can be measured. The bit rate refers to the number of bits that are displayed over a period of time. When it comes to the screening of videos, measurement is done in terms of millions of bits per second. It is also possible to measure in terms of kilobytes per second (a kilobyte is 1000 bits by the way).

The rate of the bit is proportionate to the quality of the video. Therefore, the higher the bit rate, the higher the quality of the video. Users need to consider the bit rate of a video in order to ensure that they get the right videos. This is important because the goal of every brand is to create something that looks great. However, the greats in the game of video marketing have attested to the fact brands need to understand how to strike a balance. Brands also need to create something that streams immediately. This means that brands need to create videos that look really great and are easy to stream.

Video makers need to make videos that won’t break the internet and this can be done by paying attention to the bit rate of the video.

Switching styles

Change is a constant and your style of video content may change over time as a result of a change in direction. When it comes to video marketing, there are several styles that are suitable. Most of these styles come with short previews for you to decide whether or not you’d want the full package for your brand. Your style can be changed for as many times as you want to change it.

Templates often contain default content that showcases unique layouts that can be used to creatively reach out to prospective clients. The styles are often grouped based on specific case uses or type of business. Therefore, you can check through to select a suitable style for your brand.

Customizing your video Ad

As you go on to choose templates for your brand’s ads, remember this:

Humans see in a somewhat specific order. Firstly, we see colors then we see shapes and then, we see numbers before eventually decide to read what’s written thereafter. This goes to show you the importance of choosing the right template for your brand. The right template will work perfectly and project your brand excellently; from photos to designs, fonts, and the overall appearance of your brand. Brands are an idea in people’s minds; therefore, it is primary to ensure that your brand is well represented.