Without question, video ads are among the most powerful visual tools you can use for your campaigns. While text, pictures, and other static contents can be quite useful, it is the gifs, infographics and animated videos that communicate better to clients. Adding sound, music and other video effects also make animated videos more effective, appealing to the senses and more emotionally effective for a wide range of the audience in order get them to take a required action, whether it is to buy your product or simply visit your website.

Various social media has popularized the use of videos for marketing. However, asides YouTube which allows users to post virtually unlimited minutes of videos, most of the other channels put a limit on how long the video you are allowed to upload should be. The message is simple; keeping your videos short precise and to the point is a more effective approach than setting up a complicated production with several minutes of play time. In fact, statistic shows that viewers generally prefer videos to be less than 3.5 minutes in length. What’s more? Attention span seems to drop significantly after the first 30 seconds of a video which means whatever message your video advert is trying to deliver you have to say what you want to say as fast as you can. Still, need convincing. Here are some reasons why a short 90 seconds template is more than sufficient for your video content.

Catch and hold your audience’s attention

Reports indicate that the average attention span of consumers online is about 8 seconds. Of course, if your video is engaging enough, you might get them to stay on for the next minute, but no matter how interesting your content is, you will find it quite difficult to go get viewers to go past the 3 minutes mark on any video advert. It is very simple logic, the longer the video; the less likely it is to hold your audience’s attention. Thus if you desire views and want your content to get the required attention, breaking it down into small bite-sized bits is highly recommended.

Get to the Point Fast

Shorter videos are a lot more straightforward and easier to understand. Of course, there are times when it seems you need more time to break down the concept or idea you are trying to market. But directing all your efforts into making the video short and effective no matter how complex your idea is can make all the difference in how well it is received. You need to get to the point and do so fast. There are plenty of juicy stuffs online and if your viewers don’t see what you are offering within the first few seconds of your video, they will scroll off to the next one.

Marketable

Think about it, in the frenzied world of social media marketing where everyone is trying to get the audience attention do you think it would be easier to convince a viewer to watch a 10 minutes video or a 30 seconds animated video? The winner is pretty much obvious. If you can’t even convince an online user to watch your video, how will you be able to convince such a user to buy your product? Shorter videos are a lot more marketable than longer ones and should.

It is cheaper

This one is a no brainer!!! You are more likely to save production cost on a short video. Among other things, length is one of the factors that determine how much you will pay for a video. Just so you know, even a short 60 seconds 3D explainer video can cost anything between $6000 to $10,000 dollars. If you choose to compromise on quality and opt for a simple whiteboard animation with simple graphics and characters then you can manage to bring costs down to about $3000.

Fortunately, there are a lot of tools out there that can be used for making short advertisement videos. Even better, you can simply purchase extremely low-cost pre-existing templates like this 90-second video that’s already complete with clean typography, exciting animations, and stunning visuals all for just $29. The template can then be edited to suit your ads and campaign, no additional expensive tools like third-party plug-ins and tools required and with little to no expert skills.  

Get Quality

When it comes to video marketing, quality should be the target and not quantity. By making your videos short and to the point, you can be better maximize the value of your content by focusing on making a professionally produced top quality short videos instead of a longer one of lesser quality. Consumers are better won over when your video is attractive and compelling rather than long, boring and unattractive.

Ensure a wider reach

One of the best ways to ensure a wider reach and connect with a wide range of audience is by making use of multiple platforms for advertisement. However, most online platforms generally encourage the use of short videos rather than long ones. Platforms like Vine, Instagram, and other social media channels limit video content to just a few seconds which means you will still have to break your long content down into bits if you want to post on these platforms.

Instead, it is best to tailor and trim your content to the shortest length possible while still preserving your message. There are video templates that are as low as 60, 30, 15 or even 6 seconds available here that can be customized to suit your marketing and advertisement needs. Also, using shorter videos means supporters of your brands can easily share your video contents thus helping you connect to a wider audience in the long run and you stand a better chance of your content going viral.

Lastly…

When it comes to online marketing, shorter is always better. Shorter videos are not only cheaper to make but they also perform better on different online marketing channels. They are also quite easy to make. With the right tools, you can get a good quality short videos ready for your campaigns in no time. There are loads of short animated video templates available on https://www.vdeesign.com. You can choose and purchase any of the great quality videos and edit according to your preferences for buzzing up your upcoming products, events, and so on within a very short but effective time frame.