Pictures, videos, charts, infographics, and other graphic contents have always been important to marketing efforts. They have gained even greater prominence today with the rise of various graphics-focused social media platforms. But of them all, animated videos have proven to be one of the most effective for various reasons. If you are planning a marketing campaign for your business, here are some top reasons why you should consider using animated videos to get the message across to your audience.
Communicate quickly and clearly
Every business gets a very narrow window of opportunity to communicate with potential customers. An animation is an effective way to make use of those few seconds you have and communicate your message effectively. You can summarize the key details of your business in a few seconds or minutes’ videos and present it succinctly to your audience which is one of the key qualities of a good online campaign.
From a scientific point of view, animated content is easier to process than static information. Animations ignite feelings and deep-seated emotions in the brain and images are quickly interpreted and turned into thoughts that pass the message clearly to any group of audience.
Static messages are great, but most times, they don’t quite cut it in terms of how well they engage the audience which is the primary aim of every campaign. Animations give life to an otherwise dormant message and are more likely to elicit a reaction from an audience. Simply animating a “click to buy” text or any other type of call to action text increases click-through rates drastically. Also, people are more likely to leave a comment on a cartoon video and share the video if they enjoy it of find it funny compared to a text or static graphics.
Animation allows you to present information in a simple and fun way, which is engaging and high impact. Using animation, businesses can make things happen that are outside the realms of reality and typical corporate video production budgets.
Reach any audience
Every marketing effort is directed towards a specific audience. However, texts, pictures, and other traditional digital marketing mediums are not always effective for communicating with some audiences. You change the game entirely with animations as it allows you to reach a range of demographics effectively. For example, you can make the character in your animated video female if you want something women can relate with more. You can make it an old man, or even a puppy depending on who it is intended for and you will still be able to get the message across effectively.
Simplify your message
Let’s face it, the concepts of some businesses are simply too boring or unfamiliar that attempting to make ordinary people understand it is almost impossible. For example, even some tech savvy people have a hard time understanding the concept of blockchain and cryptocurrencies. But, put it in a creative animated video and even a child should be able to get the idea. If you are trying to deliver a complicated or hard to grasp the message, the best way is to present it using animated videos. That way you can break it down into simple fun steps rather than uninteresting mind-numbing text that will have your audience scrolling off to the next post after reading the first paragraph.
People are actually more interested in unique things, and what better way to present an idea in an uncommon way by using animated videos. Text is boring, we can’t emphasize it enough and even more, it is the same as everything else. You stand a better chance of getting noticed when you present information in a way people are not particularly used to. Even when you are presenting an old idea, or advertising a fairly common business, an animated video is still more likely to have your audience hooked simply because of its originality and uniqueness. Animated videos are different and will always stand out.
Grab attention and leave a lasting impression
We live in a world where everyone is in a hurry. People generally have a short attention span and they are unlikely to read through a text unless it is absolutely compulsory. Whether you are on social media or on a website, you have mere seconds to convince anyone to stay and listen to you rather than move on to the next post. So what do you do? The best strategy is to use something that will get them hooked from the very first minute and make them stay and listen to every message. An animated video does that job perfectly.
Also, since people are bombarded with loads of information on a daily basis, you need to leave a lasting impression with every message you put out. Graphic content and more importantly animated videos are more likely to linger on in people’s mind more than text would which makes it a more effective way of leaving the message out there. A one-liner dropped by a cartoon character in an animated video will stick to the audience mind better than a whole essay or blog post about the importance of your product.
No one likes being pressured into making a sales decision. People are more likely to patronize you if they know you are not trying to hard-sell a product to them. An animated video is a humorous way to deliver a message. If you have a funny and enchanting animated character selling your product, people are less likely to see you as pushy and are will possibly feel at home with your business which is a more effective way to sell anything.
Without question, animations provide an undeniably effective way to present information of any kind. There is no limit to the type of information you can summarize and display, and even complex information can be broken into easily digestible bits that your readers will find interesting.